Pepper helps brands win organic search, AI search, and every organic channel that drives growth. Authority is what ties it all together: high-quality links, earned media, and brand mentions are what make a brand rank, get trusted, and get cited by AI engines like ChatGPT, Perplexity, and Google AI Overviews.
We're looking for a Digital PR & Backlinking Lead to own this for our customers - building real authority through earned links, coverage, and brand presence
.
If you know how to earn links the right way and build brands into recognised authorities, this one's for yo
u.
About the r
ole
As Digital PR & Backlinking Lead, you'll own off-page authority across a set of customer accounts, working inside our Organic Growth pods. You'll plan and run Digital PR and link-building campaigns that strengthen search rankings and make brands more visible and citable across AI search. You'll have playbooks, AI workflows, and a strong team behind
you.
What you
- ll do
Own each customer's off-page strategy: link building, Digital PR, and brand aut - horityPlan and run Digital PR campaigns — data-led stories, expert commentary, and assets journalists actually want to
- coverBuild high-quality, relevant links through earned media, outreach, and partnerships — white-hat,
- alwaysPitch journalists and publications, manage outreach, and land coverage in the places that matter for each cu
- stomerStrengthen each brand as a recognised entity across the web so it earns trust in both search and AI
- searchTrack authority signals — links, referring domains, coverage, and brand mentions — and report results c
learly
Go deep on authority, links, and AI ci
tations
This is the heart of t
- he role:
Understand what separates links that move rankings from links that don't — relevance, authority, an - d contextRun Digital PR that earns coverage and links at once: strong angles, data, a
- nd timingKnow how brand mentions and authority feed not just SEO but AI-engine citations and recomm
- endationsBuild a brand's entity and reputation across the web, so AI engines see it as a credib
- le sourceStay current on what works in outreach and what gets ignored or
penalised
What yo
- u'll bring
Hands-on experience in Digital PR, link building, or off-page SEO, with real results you c - an point toA confident grasp of what makes a link valuable and what makes ou
- treach landAn understanding of how authority and brand mentions feed both search an
- d AI searchStrong writing and relationship-building — you can craft a pitch and work with journalists a
- nd partnersAn ownership mindset and comfort working across a f
- ew accountsComfort using AI tools to work faster — we'll help y
ou level up
- Nice to have
A network of media or publisher - relationshipsExperience with data-driven Digital PR o
- r newsjackingFamiliarity with how authority signals influence GEO and AI-sear
ch visibility
Why you'l
- l love it here
You'll own the authority layer that makes every other chan - nel work harderReal support: onboarding, playbooks, AI workflows, and a strong
- pod around youA focused book of accounts so you can go deep,
- not spread thinRoom to grow as we
scale the team
