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Digital Media Planning

Havas Media Network India

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6-7 Years
a month ago
21 Viewed
0 Applied

Job Description

Key Responsibilities

  • Take ownership of client needs/requests related to digital marketing strategy campaign through influencers and digital ads
  • Conceptualize and produce holistic communication strategies, related to the clients campaign KPI
  • Work closely with an internal specialized team to monitor performance and recommend optimizations and new/different strategies and tactics
  • Device cross-platform digital plans focusing on various objectives from brand awareness to engagement to performance-led
  • Improving the design, usability, content and conversion points of the website/landing pages for the promotion and growth of a brand's online assets
  • Monitor effective benchmarks for measuring the impact of media programs and analyse, review & report on effectiveness of campaign to maximize results
  • Negotiate with media publishers
  • Lead role in training and managing team members in digital media
  • Collaborating with all departments in the agency
  • To be the primary point person on key accounts
  • In addition to the core account assignments, the Group Head is expected to participate in new business pitches, internal presentations, and award submissions

Profile Requirements

  • 6-7 years of relevant work experience
  • Post Graduate Degree/ Diploma in Advertising/Marketing/Communication
  • Solid understanding of marketing and media planning principles
  • Experience using technology to connect with key target audience segment
  • Proficiency in digital media planning and trafficking softwares, including DoubleClick/DART (or equivalent), Similarweb and ComScore

Preferred Skills

  • Excellent research and analytical thinking skills
  • Excellent verbal and writing skills
  • Resourceful problem solver
  • Team player, and ability to work under pressure
  • Experience in performance and programmatic media planning would be an advantage
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Last Updated: 02-05-2024 10:48:30 AM
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