Digital Marketing Trainer

Digital Marketing Trainer (Individual Contributor)

Job Title

Digital Marketing Trainer

Role Type

Individual Contributor (IC)

Pure Training Role

No Team Lead (TL) responsibilities

No Team Manager (TM) responsibilities

No SME responsibilities

About the Role

We are looking for an experienced and passionate Digital Marketing Trainer who can deliver engaging, practical, and high-impact training sessions on paid marketing concepts and campaign optimization.

The ideal candidate should have strong hands-on experience in Search and Display advertising, along with the ability to simplify concepts through presentations, live examples, and structured training methodologies.

This is a pure trainer role focused on training delivery, presentation, and capability building.

Key Responsibilities

Conduct instructor-led training sessions on Digital Marketing concepts

Deliver training on:

Search Ads

Display Ads

CPC Campaigns

Campaign Optimization

Search Campaign Handling

Explain concepts effectively using PPTs, case studies, and live examples

Create engaging learning experiences for trainees

Conduct classroom and virtual training sessions

Support knowledge assessments and learner evaluations

Simplify complex campaign concepts for different learner levels

Ensure strong learner engagement and participation during sessions

Stay updated with the latest trends in Performance Marketing and Digital Advertising

Mandatory Skills & Expertise

Technical Skills

Digital Marketing

Google Ads

Search Ads

Display Ads

Search Campaign Handling

Campaign Optimization

CPC Campaign Management

Performance Marketing

Training Skills

Presentation Skills

PPT Explanation

Training Delivery

Workshop Facilitation

Classroom/Virtual Training

Communication Skills

Mandatory Experience

Minimum 4 years of pure training experience

Must have experience in Digital Marketing training

Strong hands-on exposure to Search & Display campaigns

Experience conducting structured training programs is mandatory

Preferred Candidate Profile

Total experience: 6–10 years preferred

Candidates from Digital Marketing agencies, EdTech, or training institutes preferred

Strong understanding of campaign optimization frameworks

Confident public speaker and trainer

Hands-on campaign execution experience is a plus

Operations Round Requirement

Candidates must prepare and present PPTs on the following topics during the interview process:

Full Funnel Marketing

End-to-End CPC Campaign Optimization Framework

Assessment will focus on:

Subject knowledge

Presentation quality

Communication skills

Training delivery style

Concept clarity