Digital Marketing Specialist

Experience: 6-8 Years

Notice Period: Immediate to 1 week

Location: Hyderabad

Work Mode: 5 Days WFO

About the Role

Strong Expertise in Funnel Designing, Entry Point Identification, Aggregating from multiple entry points, KPI realisation, Funnel Metrics Analytics, etc

Responsibilities

• Proficiency in GA4, Google Tag Manager, Looker Studio/PBI/Mix panel
• Familiarity with A/B testing platforms like Optimizely / FeatureWisor / Google Optimize
• Ability to assess, understand and design funnels for multiple entry points
• Experience building clear, actionable dashboards
• Understanding of IT/SaaS subscription models, ability to adapt to fast-paced environments
• Ability to handle ambiguity and steer through
• Should be able to lead a team of 3-4 junior analysts

Required Skills

• Digital marketing
• Google analytics
• GA4
• Google Tag Manager
• Looker Studio

Preferred Skills

• Experience with CRO Tools