Digital Marketing Specialist

Job Title: Digital Marketing SpecialistExperience Required: 4+ YearsLocation:Mohali

About the Role

We are seeking a results-driven and client-focused Digital Marketing Specialist with at least 4 years of proven experience in digital marketing. The ideal candidate will have a strong ability to manage client calls, convert leads into long-term clients, onboard them effectively, and prepare customized marketing plans tailored to business goals.

Key Responsibilities

• Manage direct client communication, including discovery calls, onboarding discussions, and regular check-ins.
• Develop and execute comprehensive digital marketing strategies across SEO, PPC, social media, content, and email marketing.
• Create client-specific marketing plans aligned with business objectives and growth targets.
• Track, analyse, and report performance metrics to optimize campaigns and ensure ROI.
• Coordinate with internal teams (SEO, content, design, development) to deliver high-quality client projects.
• Drive client conversions through strategic planning, presentations, and value-driven proposals.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 4+ years of hands-on experience in digital marketing (SEO, SEM, Social Media, PPC, Content, Email Campaigns).
• Strong experience in client handling, onboarding, and relationship management.
• Proven ability to convert leads into paying clients and retain long-term relationships.
• Strong analytical skills with knowledge of Google Analytics, Google Ads, Meta Ads, and other tools.
• Excellent verbal and written communication skills.
• Ability to work independently and collaboratively with cross-functional teams.

Preferred Skills

• Experience working in an agency environment.
• Strong presentation skills for client calls and pitches.
• Ability to handle multiple client projects simultaneously.