The Wellness Shop is a rapidly growing D2C beauty and personal care brand offering safe, effective, and results-oriented skincare, haircare, and wellness products. As we continue to scale across digital platforms, we are looking for a performance-focused Digital Marketing Specialist to drive and expand our paid search growth.
We are seeking a proactive and data-driven Digital Marketing Specialist with strong expertise in managing and scaling Google Ads campaigns for D2C brands. The ideal candidate will take ownership of end-to-end Google Ads operations, budget management, and team coordination, with a strong focus on achieving ROAS, CPA, and revenue goals.
Key Responsibilities
- Plan, execute, and optimise Google Ads campaigns across Search, Shopping, Display, YouTube, Performance Max, and Remarketing channels to drive revenue growth and performance.
- Manage and allocate monthly advertising budgets of ₹10 Lakhs+ efficiently while maintaining strong ROAS, CPA, and overall campaign profitability.
- Develop, restructure, and scale campaign architectures for improved performance, audience targeting, and conversion efficiency.
- Conduct keyword research, competitor analysis, negative keyword optimisation, and continuous A/B testing of creatives, landing pages, audiences, and bidding strategies.
- Monitor and analyse key performance metrics, including CTR, CPC, CPA, ROAS, conversion rates, and revenue, and prepare actionable performance reports with optimisation insights.
- Lead and coordinate festive campaigns, seasonal sales promotions, and remarketing initiatives to maximise conversions and customer acquisition.
- Collaborate closely with creative, content, and design teams to develop high-converting ad creatives and provide data-backed recommendations for campaign improvement.
- Mentor and manage a small team of marketing executives or interns by assigning tasks, reviewing performance, and ensuring timely campaign execution.
About Company: The Wellness Shop is one of the leading e-commerce brands providing a range of cosmetics and wellness products based in Bangalore, India. Our values are derived from the Charaka Samhita, a Sanskrit treatise on general medicine dating back to around 1000 BC in the Indus Valley area. According to the Charaka Samhita, the human body consists of three bodily states: Vata, Pitta, and Kapha.
