Company Description Hoch Technology is a forward-looking technology company that focuses on creating unique and impactful software solutions for a rapidly changing, data-driven world. The organization values innovation and seeks team members who are curious, adaptive, and passionate about information technology. Collaboration with engaged, interactive professionals is central to how Hoch Technology operates and grows its knowledge base. The company has a strong appreciation for Indian culture and integrates these values into its work environment and business practices.
Role Description The Digital Marketing Specialist is a full-time, on-site role based in Rajkot. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, email, and web. Day-to-day tasks include managing online advertising, monitoring performance metrics, conducting market and audience research, and producing or coordinating digital content that supports brand awareness and lead generation. The specialist will collaborate with cross-functional teams to align campaigns with product launches and business objectives, manage budgets, and provide regular reporting and insights to stakeholders. The role also involves staying current with digital marketing trends and recommending new tactics and tools to improve results.
Qualifications
- Strong skills in digital campaign planning and execution, including SEO, SEM, social media marketing, and email marketing.
- Experience with analytics and reporting tools to track performance, interpret data, and optimize campaigns (e.g., Google Analytics, ad platforms dashboards).
- Ability to develop and manage content for digital channels, working with designers and writers to produce engaging assets.
- Knowledge of marketing strategy, audience segmentation, and lead generation within technology or software-focused environments.
- Proficiency with common marketing and productivity tools and platforms; familiarity with CRM or marketing automation systems is an advantage.
- Strong written and verbal communication skills, with the ability to present insights and recommendations clearly to stakeholders.
- Demonstrated capacity to work independently, manage multiple projects, and meet deadlines in a fast-paced setting.
- Bachelor's degree in Marketing, Business, Communications, Information Technology, or a related discipline, or equivalent practical experience.
- Interest in technology and openness to learning about new tools, platforms, and emerging digital trends.
