Job Description: Digital Marketing Specialist
Position: Digital Marketing Specialist
Reporting To: Marketing Head / Sales Director
About SRP Crane Controls
SRP Crane Controls is a trusted name in advanced crane control systems, delivering innovative solutions to enhance safety, efficiency, and reliability in material handling. We are looking for a results-driven Digital Marketing Specialist to strengthen our online presence, optimize digital campaigns, and support the growth of sales through strategic online visibility.
Key Responsibilities
- Digital Strategy & Execution
- Develop, implement, and manage digital marketing campaigns across all platforms (Google Ads, Meta Ads, LinkedIn, YouTube, etc.).
- Plan and execute SEO/SEM, PPC campaigns, and display advertising strategies to drive visibility and leads.
Content & Social Media Management
- Manage SRP Crane Controls presence across all social platforms (LinkedIn, Facebook, Instagram, YouTube, etc.).
- Develop engaging and industry-relevant content (posts, blogs, videos, product showcases).
- Increase brand visibility and engagement through targeted campaigns.
Website & Optimization
- Regularly update, optimize, and maintain company website for SEO performance and user experience.
- Track and analyze website traffic, lead conversions, and campaign ROI.
Lead Generation & Sales Support
- Work closely with the sales team to design campaigns aimed at qualified lead generation.
- Implement retargeting strategies to convert potential leads into sales.
Analytics & Reporting
- Monitor KPIs, prepare performance reports, and suggest optimization strategies.
- Stay updated with digital marketing trends, competitors, and new technologies to maintain a competitive edge.
Requirements
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- Proven experience (24 years) in digital marketing, preferably in B2B or industrial/engineering sectors.
- Strong knowledge of SEO, SEM, Google Analytics, and social media marketing tools.
- Experience with marketing automation, CRM platforms, and lead generation campaigns.
- Creative, analytical, and detail-oriented mindset with strong communication skills.
Key Skills
- SEO/SEM & Google Ads Optimization
- Social Media Management (LinkedIn, Meta, YouTube)
- Content Creation & Marketing
- Marketing Automation & CRM Integration
- Analytics & ROI Tracking
- Strong understanding of industrial/engineering product marketing (preferred)
What We Offer
- Opportunity to work with a growing brand in the crane control systems industry.
- Exposure to global digital marketing practices.
- Professional growth through challenging projects and measurable impact.
- Competitive salary and performance-based incentives.
