Company Description Experience Makers is an event management company based in Kochi, Kerala, with over a decade of frontline experience delivering high-quality, memorable events. The organization specializes in a wide range of events, including corporate and MICE events, grand inaugurals, festivals, exhibitions, conventions, award ceremonies, weddings, receptions, themed celebrations, and brand promotions. Services extend to experiential marketing, team-bonding programs, product launches, media events, and comprehensive logistics such as transport, accommodation, menu planning, and audio-visual support. The team focuses on transforming client ideas into seamless, stress-free events that create lasting memories.
Role Description The Digital Marketing Specialist is a full-time, on-site role based in Kochi, responsible for planning, executing, and optimizing digital campaigns that promote Experience Makers events and services. This role includes managing social media channels, creating engaging content, and running paid and organic campaigns to increase brand visibility and lead generation. The specialist will monitor and analyze web and campaign performance using analytics tools, prepare regular reports, and adjust strategies to improve reach and conversion. Daily tasks also involve collaborating with the events and sales teams to align digital initiatives with upcoming projects, maintaining a consistent brand voice across online platforms, and staying updated on digital marketing trends relevant to the event management industry.
Qualifications
- Candidates should possess strong skills in Digital Marketing and Online Marketing, including campaign planning, optimization, and lead generation.
- Candidates should possess skills in Social Media Marketing for managing platforms, content calendars, and audience engagement.
- Candidates should possess skills in Web Analytics to track performance metrics, interpret data, and generate actionable insights.
- Candidates should possess excellent Communication skills for creating clear messages, collaborating with teams, and engaging with clients and partners.
- Relevant qualifications such as a degree or certification in Marketing, Digital Marketing, Communications, or a related field are beneficial.
- Experience with marketing tools and platforms (e.g., social media ad managers, email marketing tools, basic design tools) is preferred.
- Strong organizational skills, attention to detail, and the ability to manage multiple campaigns in a fast-paced event environment are advantageous.
- Prior experience in the events, hospitality, or entertainment industry is an added advantage.
