The client is an Exciting Global MNC well known for their innovative audio and infotainment solutions, producing high-quality audio equipment and software for a wide range of applications. Their lifestyle wing encompasses a diverse range of cutting-edge audio technologies that seamlessly integrate into people's daily lives, enhancing their experiences with immersive sound and personalized connectivity.
They're hiring for an Ecommerce and Digital Lead coming from a Direct-To-Consumer (D2C) industry background. The ideal hire should have a deep understanding for D2C platforms and trends in the APAC region and will be responsible for developing and ensuring the execution of all Digital Marketing and eCommerce strategies through partners on these platforms across the region.
4 Critical Areas of the role:
- eCommerce Experience (Direct Channels, Brand.com Strategy)
- Digital Marketing Experience
- Data Analytics Experience
- Understanding of the impact of D2C and Indirect Marketplaces like retail stores (good to have)
Responsibilities of the Role:
- Create and execute comprehensive strategies for direct-to-consumer (D2C) initiatives, including strategy for customer relationship management (CRM), marketing automation, loyalty programs, and more. These strategies aim to enhance online sales, acquire new customers, reinforce brand visibility, and optimize the entire consumer journey.
- Plan and oversee the implementation of a personalized program, identifying opportunities for upselling and generating additional revenue through targeted marketing campaigns.
- Identify potential B2B prospects across various channels to drive supplementary revenue within the D2C framework.
- Utilize a data-driven approach to maximize the commercial performance of the .com platform, detecting trends and possibilities.
- Recognize omnichannel prospects and collaborate with relevant internal stakeholders and distributors to ensure successful execution.
- Take charge of the Gift with Purchase (GWP) Promotional Strategy & Plans for the APAC region, supporting local markets promotional initiatives.
- Lead the strategy and rollout plan for exclusive merchandise in APAC, working alongside local country leads and distributors to drive incremental revenue growth.
- Regularly analyze D2C data, assess sales performance, evaluate traffic patterns, and study customer behavior to discover fresh growth prospects, enhance product selections, and refine pricing strategies.
- Collaborate with the global team to establish requirements for on-site optimization on D2C sites using the SFRA framework.
- Enhance D2C platforms (website, mobile, etc.) using UX-UI tools to identify and address customer concerns, guaranteeing user-friendly interfaces, seamless navigation, and increased conversion rates.
- Conduct A/B tests to assess the performance of website elements, marketing communications, and user interactions, leveraging data for informed decision-making.
- Analyze local trends and propose recommendations for implementing localized content and experiences on D2C platforms.
- Develop an e-commerce calendar, assortment, and strategies in partnership with business development managers, country teams, and distributors, considering various D2C approaches (retail, direct e-commerce, indirect e-commerce).
- Devise digital media plans encompassing paid and non-paid channels (e.g., emails, Facebook, Instagram, TikTok, Google), as well as SEO, and manage agency relationships for post-analysis to achieve return on ad spend (ROAS), customer acquisition and retention, facilitate new product launches, and provide comprehensive data and reports for all D2C environments.
- Observe competitor undertakings and industry advancements in APAC markets to unearth avenues for fostering D2C expansion.
- Cultivate collaboration with cross-functional teams, including marketing, design, and customer service, to ensure a seamless and unified online customer experience.
Requirements:
- Bachelor's Degree in Digital Marketing, eCommerce or related field with regional APAC experience
- Minimum 2 years of experience in driving D2C growth.
- Proven experience and proficiency of eCommerce platform such as Shopify, Magento, WooCommerce, Salesforce Commerce Cloud, or others to drive D2C sales growth.
- UX-UI experience to improve customer journey is a plus.
- Strong knowledge in digital marketing, Brand Dot.com environment and consumer behaviour.
- Stay updated of industry trends, best practices and emerging D2C technologies to develop new ideas and strategies
- An understanding between D2C and Indirect Channels would be a plus.
- Analytical mindset with the ability to interpret data, derive insights and make data-driven decisions.
- Demonstrated ability to develop and execute successful D2C strategies that drive ROAS and business results in APAC.
- Proficiency in analytics platforms, knowledge in performance marketing and non-paid digital strategies is a must.
Good to have:
- Ability to influence and drive changes within stakeholders
- APAC experience (including Japan & Korea markets)
- Ability to juggle between the details and big picture, manage multiple and competing projects and priorities.
- Passion and genuine curiosity for innovation in the Digital / e-Commerce space and a passion for data analysis.
