Planning, developing, implementing and managing the overall digital marketing strategy.
Create and manage link building strategies, content marketing strategies, and social media
Planning and monitoring the ongoing company presence on social media.
Planning digital marketing campaigns, including web, SEO/SMO/SME/SEM, email, social media
and display advertising.
Measure and report performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points.
Track performance of all marketing campaigns.
Brainstorms new and creative growth strategies through digital marketing.
Recommend changes to website architecture, content, linking and other factors to improve SEO
positions for target keywords.
In-depth knowledge of various social media platforms, best practices, and website analytics.
Up-to-date on the latest trends and technologies in digital marketing.