Digital Marketing marketing (google ads)

Dear Candidate, We are hiring for

Job Title: Digital Marketing - Google Ads

Location: Noida (WFO)

Job Type: Full-time

Interview Mode: Face-to-Face

Working Days: Monday to Saturday (2nd and 4th Saturday Off)

Timings: 10:00 AM 7:00 PM

Job Description:

Position: Digital Marketing Specialist - Google Ads

Key Responsibilities:

Campaign Management:

Develop, implement, and manage Google Ads (Search, Display, YouTube, and Shopping) campaigns.

Conduct keyword research and select high-performance keywords.

Set up and manage Google Ads campaigns from start to finish, including ad copywriting, bid management, and targeting.

Optimization & Reporting:

Regularly optimize campaigns by adjusting bids, keywords, ad copy, and targeting settings to improve performance.

Analyze campaign performance and generate reports for stakeholders, providing insights and recommendations to improve results.

A/B test ads and landing pages to improve click-through rates (CTR) and conversion rates.

Budget Management:

Manage budgets effectively to ensure cost-effective use of ad spend, keeping the campaigns within the defined budget and maximizing ROI.

Analytics & Tracking:

Implement and maintain tracking pixels (Google Tag Manager) and conversions to measure campaign effectiveness.

Use Google Analytics and other relevant tools to analyze performance and drive insights.

Collaboration:

Work closely with the content team to ensure the alignment of campaign goals with ad creatives and landing pages.

Collaborate with the SEO team to ensure paid and organic efforts complement each other.

Trend Analysis & Innovation:

Stay up-to-date with industry trends, Google Ads features, and digital marketing best practices.

Proactively recommend new strategies, tools, and techniques to enhance campaign performance.

Qualifications:

Bachelor's degree in Marketing, Business, or related field.

Proven experience in managing Google Ads campaigns (minimum 1-3 years preferred).

Strong understanding of Google Ads (Search, Display, YouTube, and Shopping) and Google Analytics.

Ability to perform detailed keyword research, analysis, and segmentation.

Experience with bid management and budget allocation strategies.

Excellent communication skills and ability to report and present findings to senior leadership.

Certification in Google Ads (Google Ads Search, Display, or Shopping) is a plus.

Knowledge of conversion tracking, landing page optimization, and remarketing strategies.

Key Skills:

Google Ads

Paid Search Advertising

Campaign Optimization

Google Analytics

Keyword Research

A/B Testing

Budget Management

Reporting & Analysis

SEM (Search Engine Marketing)