Digital Marketing Manager / VP - Digital Marketing (Preferable in education industry)

If interested, share your CV at [Confidential Information] or 9036659658

Job Title - Digital Marketing Manager / VP - Digital Marketing

Location - Delhi (Nehru Place)

Experience - 8+ years

Salary - Upto 15 LPA

Working Days- 6

Job Summary:

Looking for a VP-Digital Marketing who will be responsible for developing and executing a comprehensive digital marketing strategy to enhance brand awareness, and drive business growth.

Key Responsibilities:

1. Digital Marketing Strategy & Execution

● Develop and implement a 360-degree digital marketing strategy aligned with

business goals.

● Drive traffic and lead generation through SEO, SEM, PPC, and social media

campaigns.

● Optimize digital funnels to improve conversion rates.

2. Paid Ads & Performance Marketing

● Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid

campaigns.

● Analyze performance metrics and adjust strategies to maximize ROI.

● Utilize retargeting strategies to nurture leads and drive conversions.

3. SEO & Content Strategy

● Oversee on-page & off-page SEO and Technical SEO to improve website ranking

and organic traffic.

● Work with content teams to create engaging blogs, landing pages, and lead magnets.

● Implement AI-driven content optimization for better reach and engagement.

4. Social Media & Brand Awareness

● Develop creative campaigns across Facebook, Instagram, LinkedIn, YouTube,

and Twitter.

● Build brand authority through influencer collaborations and UGC (User-Generated

Content).

● Use AI tools like ChatGPT for enhanced content ideation and automation.

5. Email & Automation Marketing

● Design email nurturing campaigns using automation tools (e.g., HubSpot,

Mailchimp).

● Implement drip marketing and personalized email sequences to convert leads.

● Use AI-based personalization to improve email engagement rates.

6. AI & Data-Driven Marketing

● Leverage AI tools for predictive analytics, chatbot automation, and sentiment

analysis.

● Utilize data-driven insights to make marketing decisions and improve lead quality.

● Optimize CRM integrations to streamline marketing and sales collaboration.

7. Team Leadership & Stakeholder Collaboration

● Lead, mentor, and manage a team of digital marketers.

● Collaborate with the sales, admissions, and content teams for integrated campaigns.

● Report key metrics to leadership and suggest improvement strategies.

Experience:

● 8+ years in digital marketing, with at least 4 years in a leadership role.

● Proven experience in Branding, SEO, SEM, Paid Ads (Google & Social), Performance Marketing, and AI-driven marketing.

● Hands-on experience with Google Analytics, Google Ads, Meta Ads Manager, CRM tools (HubSpot, Zoho), and marketing automation.

● Strong team management and cross-functional collaboration skills.

● Ability to integrate AI-driven marketing strategies for content, lead nurturing, and chat automation.

● Strong ability to analyze data, generate insights, and implement data-backed strategies.