Digital Marketing Manager

Company Description

Sunny Side Up is a brand-building agency that blends creativity with data to help organizations grow meaningful, high-impact brands. The team works at the intersection of strategy, storytelling, and analytics, helping founders and brand leaders connect the dots between business goals and brand expression. By uncovering patterns and crafting compelling narratives, Sunny Side Up creates brands that resonate with audiences and drive measurable results. The company focuses on scaling brands in line with their ambitions, balancing logical rigor with imaginative thinking. This environment is well-suited for professionals who value both analytical discipline and creative exploration.

Role Description

This is a full-time, on-site Digital Marketing Manager role based in Bengaluru. The Digital Marketing Manager will plan, execute, and optimize digital campaigns across channels, including search, social, email, and display, to drive brand awareness and business growth. Responsibilities include managing social media presence, overseeing content calendars, and coordinating with creative and strategy teams to ensure consistent brand messaging. The role involves monitoring campaign performance, analyzing web analytics and marketing data, and generating insights to refine targeting and improve ROI. The Digital Marketing Manager will also support lead generation initiatives, manage marketing automation tools where applicable, and prepare regular performance reports for stakeholders.

Qualifications

• Proficiency in Digital Marketing and Marketing, including multi-channel campaign planning and execution.
• Hands-on experience with Social Media Marketing, including content planning, community management, and paid social campaigns.
• Strong skills in Web Analytics, with the ability to interpret data, build dashboards, and translate insights into action.
• Experience in Lead Generation, including funnel optimization, landing page testing, and conversion tracking.
• Excellent written and verbal communication skills, with the ability to collaborate effectively with creative, strategy, and client teams.
• Familiarity with marketing tools and platforms (e.g., Google Analytics, Google Ads, Linkedin, Meta/B2B ad platforms, email marketing/automation tools).
• Ability to work on-site in Bengaluru, manage multiple projects, and meet deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Business, or a related field; prior agency or brand-side digital marketing experience is preferred.