Digital Marketing Manager

job Description

Company OverView more about us

MaxVolt Energy Industries Limited is a pioneering battery manufacturing company based in Noida, Uttar Pradesh, established in 2019. MaxVolt is one of India's leading manufacturers and suppliers of lithium battery packs for electric vehicles and energy storage systems.

An overview of the job Description

We are seeking an experienced and result-oriented Digital Marketing Manager / Deputy Manager to lead and execute the company's digital growth strategy. The ideal candidate will be responsible for strengthening brand visibility, generating quality leads, driving customer engagement, and managing digital campaigns across multiple platforms. The role requires strong expertise in social media strategy, lead generation, SEO, influencer collaborations, digital campaigns, and PR management.

Profile Process Details Required :

Key Role & Responsibility

1. Social Media Management ●

Develop and execute social media strategies aligned with business goals.

● Manage company presence across platforms such as LinkedIn, Instagram, Facebook, YouTube, and Twitter/X.

● Plan monthly content calendars and campaign strategies.

● Monitor engagement metrics, audience growth, and campaign performance.

● Coordinate with design and content teams for creatives, videos, and branding assets.

2. Lead Generation

● Develop and manage lead generation campaigns for B2B and B2C segments.

● Run paid campaigns through Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.

● Optimize landing pages and funnels for lead conversion.

● Track campaign ROI, CPL, CAC, and conversion rates.

● Collaborate with sales teams for lead nurturing and conversion strategy.

3. Influencer Marketing

● Identify and collaborate with relevant influencers, creators, and industry partners.

● Build influencer campaigns to enhance brand awareness and credibility.

● Negotiate commercial terms and campaign deliverables.

● Measure influencer campaign effectiveness and ROI.

4. SEO & Website Optimization

● Develop and implement on-page and off-page SEO strategies.

● Improve website ranking, organic traffic, and domain authority.

● Conduct keyword research, competitor analysis, and technical SEO audits.

● Optimize website content, blogs, and landing pages.

● Monitor performance using Google Analytics, Search Console, SEMrush, Ahrefs, etc.

5. Digital Marketing Campaigns

● Plan and execute integrated digital marketing campaigns across all channels.

● Manage email marketing, remarketing, automation, and performance campaigns.

● Analyze campaign performance and prepare detailed reports.

● Identify new digital opportunities and growth channels.

6. PR & Brand Communication

● Build and maintain relationships with media agencies and publications.

● Manage online brand reputation and digital PR initiatives.

● Draft press releases, media content, and corporate announcements.

● Handle brand communication consistency across all channels.

7. Market Research & Analysis

● Conduct market research to identify industry trends, customer behavior, competitor activities, and emerging digital opportunities.

● Analyze campaign performance, customer insights, and market data to support strategic marketing decisions.

● Prepare regular reports and actionable insights for management review.

● Monitor competitor branding, pricing, and promotional activities to improve market positioning

● Identify new growth opportunities and recommend innovative marketing strategies to enhance brand presence and business expansion.

Required Skills & Qualifications

● Bachelor's degree in Marketing, Business Administration, or related field.

● MBA in Marketing preferred.

● 7–10 years of relevant experience in Digital Marketing. ● Strong knowledge of SEO, SEM, PPC, Social Media, Performance Marketing, PR, and Analytics.

● Hands-on experience with marketing tools such as Google Analytics, Google Ads, Meta Business Suite, HubSpot, SEMrush, Ahrefs, CRM tools.

● Excellent communication, analytical, and leadership skills.

● Experience in manufacturing, EV, automobile, or technology industry will be preferred.