Digital Marketing Manager

Company Description Medcity International Academy (MIA) is a premier professional training and coaching institution headquartered in Kannur, Kerala, India, with multiple centers across Kerala and Karnataka. MIA is a leading provider of English language proficiency and professional assessment test training, with a strong focus on international exam success and global employability. The Academy offers specialized preparatory programs for a wide range of language proficiency tests and healthcare professional assessments, supported by experienced trainers certified by global bodies. Combining evidence-based teaching, digital tools, personalized coaching, and an app-based learning ecosystem, MIA supports both online and classroom learners. Its mission is to expand global opportunities for professionals and students across healthcare, IT, engineering, hospitality, aviation, tourism, and communications through impactful education and strategic training.

Role Description This is a full-time, on-site Digital Marketing Manager role based in Kochi. The Digital Marketing Manager will plan, execute, and optimize digital marketing campaigns to increase brand awareness, drive lead generation, and support student enrollment targets. Responsibilities include managing social media channels, overseeing paid and organic digital campaigns, monitoring web analytics, and preparing performance reports. The role involves collaborating with academic and operations teams to align marketing initiatives with program offerings, coordinating content creation, and ensuring consistent messaging across digital platforms. The Digital Marketing Manager will also identify new digital opportunities, manage marketing budgets, and maintain up-to-date knowledge of industry trends and tools.

Qualifications

• Candidates should possess strong Digital Marketing and Marketing skills, with experience in planning and executing multi-channel campaigns.
• Candidates should possess Social Media Marketing skills to manage platforms, engage audiences, and build brand visibility.
• Candidates should possess Web Analytics skills to track performance, interpret data, and optimize campaigns based on insights.
• Candidates should possess Lead Generation skills to design and manage funnels that support admissions and business growth.
• Relevant experience in education, training, or professional services sectors is an advantage.
• Proficiency with digital marketing tools (such as Google Ads, Facebook Business Manager, email marketing platforms, and CRM systems) is preferred.
• Strong communication, collaboration, and project management abilities are required.
• Bachelor's degree in marketing, communications, business, or a related field is preferred; equivalent experience will also be considered.