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Digital Marketing Manager



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4-6 Years
5 months ago
143 Viewed
1 Applied

Job Description

Digital Marketing Manager: Job Description


Client Side

Accountable for the SEO, SEM, SMO, and Web Development project management of multiple clients, in a timely manner.

Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Internal Team Side

Coordinate with department heads to execute the projects.

Ensure the smooth workflow within internal teams with Daily/Weekly/Monthly planning.

Ensure internal resource utilization and optimization.

Collaborate with agencies and other vendor partners

Head internal meetings to discuss, guide, and mentor team members.

Requirements And Skills

BE Computer Science/ MCA / MBA Marketing.

More than 4 years of proven working and team-handling experience in digital marketing agencies.

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools

Experience in setting up and optimizing Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

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Last Updated: 06-01-2024 00:26:05 PM
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