Digital Marketing Manager

Key Responsibilities

Plan, execute, and manage digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms.

Develop and optimize paid advertising strategies to drive traffic, leads, and conversions.

Oversee SEO strategies including on-page, off-page, and technical SEO to improve organic rankings.

Create and manage email marketing campaigns including newsletters, promotions, and drip campaigns.

Lead content planning for blogs, social media posts, ad creatives, landing pages, and website content.

Collaborate with designers and content teams to ensure brand-aligned marketing materials.

Analyze campaign performance using tools like Google Analytics, Search Console, and ad dashboards.

Prepare performance reports and optimize campaigns based on insights.

Manage and mentor the digital marketing team, ensuring productivity, skill development, and alignment with business goals.

Stay updated with the latest digital marketing trends, tools, and best practices.