Digital marketing Manager

Company:APPNWEB Technologies

Job Type:Full-time

Experience Required:Minimum 4 years in the IT industry

We are seeking a highly skilled and experienced Digital Marketing Specialist to join our dynamic team. The ideal candidate will be an expert in Paid Marketing, SEO, and Social Media Management with a strong ability to create and edit engaging visual content. This role requires a multifaceted individual who can manage both in-house and client projects, driving results through both organic and paid digital strategies.

Requirements:

Paid Marketing Expertise:

- Develop, implement, and manage paid marketing campaigns across various platforms (Google Ads, Facebook Ads, etc.)

- Monitor and optimize campaigns to maximize ROI and meet client objectives.

Social Media Management:

- Manage social media handles for in-house and client projects.

- Create, shoot, and edit high-quality reels and other visual content.

- Plan and execute social media strategies to enhance brand presence and engagement.

SEO Mastery:

- Perform comprehensive SEO tasks including on-page, off-page, and technical SEO.

- Create and implement effective backlink strategies to improve website authority.

- Drive organic traffic and generate inquiries through organic SEO techniques.

Graphic Design:

- Design engaging graphics for social media, websites, and marketing materials.

- Collaborate with the team to ensure all visual content aligns with brand guidelines and marketing objectives.

Analytics & Reporting:

- Analyze performance data and provide actionable insights.

- Prepare and present detailed reports on campaign performance, SEO metrics, and social media engagement.

Skills:

- Proficiency in Paid Marketing tools and platforms.

- Expertise in on-page, off-page, and technical SEO.

- Strong graphic design skills (Photoshop, Illustrator, etc.).

- Proficient in video shooting and editing (Adobe Premiere, Final Cut Pro, etc.).

- Solid understanding of social media platforms and best practices.

- Experience in creating backlinks and driving organic traffic.

Soft Skills:

- Strong analytical and problem-solving skills.

- Excellent communication and teamwork abilities.

- Ability to multitasking and manage multiple projects simultaneously.

Industry

• IT Services and IT Consulting

Employment Type

Full-time

Job Types: Full-time, Permanent

Work Location: In person