Digital Marketing Manager

3-7 years
400000 - 800000 INR
2 months ago 92 Applied
Job Description

Urgently looking for Digital Marketing Manager for one of our Fast growing fintech company headquartered in chennai.

Job Brief:-
We are looking for bright and passionate marketing manager to plan, execute & track our marketing predominantly on Digital channels.

Role & Responsibilities:-

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains company's social media presence and engagement
Manage & develop the company's digital assets like website, social media platforms, Apps etc
Contributes to marketing effectiveness by identifying short-term and long-range issues that
must be addressed.
Measures and reports performance of all digital marketing campaigns and assesses against goals
(ROI and KPIs).
Ideate & execute PR Strategy for the company. Engage with PR agency and get PR campaigns
executed
Identifies trends and insights, and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Completes digital marketing department operational requirements by scheduling and assigning
employees and following up on work results.
Prepare online newsletters and promotional emails and organize their distribution through
various channels.

Desired Skills & Experience:-

Bachelor's or master's degree in marketing or a related field
Minimum 3-4 years of experience in Digital marketing role
Proven working experience in digital marketing, preferably in Fintech / BFSI industry

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website and marketing analytics tools
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines
Working knowledge of HTML, CSS, and JavaScript development and constraints

Interested Candidates Please share updated resume to [Confidential Information]


location : chennai T nagar

JOB TYPE

Skills

Social Media Marketing Manager
CSS
and JavaScript development and constraints

Education

Bachelor of Arts (B.A)

recruitement firm

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