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Digital Marketing Manager

ADM

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0-2 Years
2 months ago
299 Viewed
105 Applied

Job Description

  • Plan, execute, and manage all digital marketing including social media, SEO/SEM whats app marketing
  • Establish and execute a digital marketing strategy to distribute content
  • Work with an external agency, and other stakeholders to maintain Brand(s) digital presence
  • Maintain consistent brand messaging across all social channels
  • Identify, analyze, and measure trends and content to assess how well it s performing and optimize user experience
  • Create and maintain a calendar to deliver targeted content
Job Responsibilities
  • Digital Touchpoints ownership:
      • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
      • Create world-class consumer experience for the brand across all digital touchpoints - website, social media, whatsapp, apps, OTT etc.
      • Actively manage SEM/ SEO scores and make interventions where required.
      • Conceptualize and own any new digital touchpoints that fit into brand plans.
  • Advocacy Influencers:
      • Develop and execute an annual influencer strategy for the brand in line with marketing priorities.
      • Closely monitor all advocacy plans including choice (selection criteria) of content creators, formats, performance, intensity etc.
      • Community building and management Create, nurture and grow the community of brand advocates on social media.
  • Performance Measurement:
      • Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
      • Prepare reports and analytics on the overall performance of various marketing campaigns, and assess against goals, including ROIs and KPIs
      • Develop and monitor campaign budgets
  • Organizational Alignment:
      • Stay up to date on the latest digital/ social media trends, and implement them in marketing campaigns.
      • Develop digital marketing strategies that align with the organizations business goals
      • Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
      • Conduct market research and analyse trends to identify new opportunities and improve campaign performance
      • Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
  • Digital transformation:
      • Work closely with field teams and channel partners to drive brand digitalization at scale.
      • Be the voice of change educate, coach and mentor field teams and sales partners to embrace digital marketing.
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Last Updated: 03-05-2024 09:41:42 AM
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