Digital Marketing

1-2 years
250000 - 400000 INR
2 months ago 26 Applied
Job Description

Job Title: SEO (Search Engine Optimization)
Industry Type: Manufacturing
Qualification Required: Graduate/Diploma
Exp Required: 2 - 4 Years
Salary Range: Rs.30000-Rs.40000 Monthly

SEO Specialist responsibilities include:
Optimizing copy and landing pages for search engine optimization
Performing ongoing keyword research including discovery and expansion of keyword opportunities
Researching and implementing content recommendations for organic SEO success
Job brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field

JOB TYPE

Function

IT

Roles

Skills

SEO Associate
Seo Executive
SEO Analyst

Education

Bachelor Of Computer Application (B.C.A)
Bachelor of Science (B.Sc)

Galaxy HR Solutions is a full-service Human Resources consulting company based in Mumbai, India. We specialize in providing IT and Non-IT recruitment/staffing services across industries, helping businesses raise the quality, productivity, and efficiency of their total workforce. Our solutions are inclusive of all the latest technologies used in the area of HR and aim to drive organizational performance to the optimal level. The hallmark of our quality recruitment and manpower management is our consistent focus on finding the right candidate to match our client's environment, culture, and staffing requirements.

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