Digital Marketing Executive

Digital Marketing Executive Job Description

About the Role

We are looking for a results-driven Digital Marketing Executive to manage online marketing activities across SEO, SEM, Social Media, Content, and Email Marketing. The ideal candidate should be data-oriented, creative, and experienced in handling digital campaigns.

Roles and Responsibilities

• Plan and execute digital marketing campaigns across Google Ads, Meta Ads, and other digital platforms.
• Manage social media channels (Facebook, Instagram, LinkedIn, YouTube) and drive engagement.
• Conduct keyword research, implement on-page/off-page SEO, and track website rankings.
• Create, manage, and optimize paid campaigns for lead generation and brand awareness.
• Work with content and design teams to develop creatives, posts, and marketing collaterals.
• Execute email marketing campaigns, automation flows, and newsletters.
• Monitor daily campaign performance using Google Analytics, Search Console, and Ads Manager.
• Maintain website content (WordPress/Shopify) and ensure SEO best practices.
• Analyze data, prepare weekly/monthly performance reports, and recommend improvements.
• Stay updated with digital marketing trends, tools, and best practices.

Skills Required

• Hands-on experience in SEO, SEM, Google Ads, Meta Ads, and Social Media Marketing.
• Strong knowledge of Google Analytics, Search Console, and keyword tools (SEMrush/Ahrefs).
• Experience in email marketing tools (Mailchimp, Sendinblue, HubSpot).
• Ability to analyze data and optimize campaigns for better ROI.
• Good communication, copywriting, and creative thinking skills.
• Basic understanding of Canva/Adobe tools (added advantage).

Qualification

• Bachelor's degree in Marketing, Mass Communication, Business, or related field.
• 13 years of experience in Digital Marketing (Freshers with strong knowledge can also applyoptional).

Job Details

• Job Type: Full-time
• Location: Bengaluru
• Experience: 12 Years
• Industry: IT / E-commerce / Advertising / Any
• Role Category: Digital Marketing
• Employment Type: Permanent