Role: Digital Marketing Executive
Experience & Background
- 34 years of hands-on experience in performance marketing.
- Agency background is mandatory, preferably in multi-account / multi-vertical environments
Platform Expertise
- Strong working experience on:
- Google Ads (Search, UAC, UACe, Display, YouTube).
- Meta Ads (Facebook & Instagram).
- Amazon Marketing Services (AMS).
- LinkedIn Ads (Lead Gen, Website, and Engagement campaigns).
Skills & Tools
- Solid command of MS Excel for performance analysis, reporting, and optimization (pivots, lookups, basic dashboards).
- Working knowledge of Google Analytics for web performance tracking and attribution.
- Exposure to mobile measurement platforms (MMPs) such as AppsFlyer and similar tools; understanding of app attribution and inapp event tracking will be an added advantage.
