Digital Marketing Executive

Company Description

The Sattva Tech is a software services company dedicated to building and transforming businesses through advanced technologies, expert IT support, and innovative software solutions. Our mission is to deliver exceptional digital solutions tailored to meet the unique needs of our clients. Through our expertise and a commitment to innovation, we help organizations thrive in the evolving technological landscape. Join us to be a part of a dynamic team creating impactful solutions.

Role Description

This is a full-time, on-site position for a Digital Marketing Executive located in Surat. The role involves planning and executing digital marketing strategies to enhance online presence and drive engagement. Additional responsibilities include managing social media platforms, generating and strategizing web content, analyzing website traffic, and creating data-driven marketing reports. Collaboration with cross-functional teams will be required.

Key Responsibilities:

Develop and execute digital marketing campaigns: Plan, create, and implement multi-channel

digital marketing campaigns across various platforms including social media, email, search engines,

and display advertising.

Content Creation: produce high-quality content that aligns with marketing goals and enhances

the online presence.

SEO and SEM: Optimize website content for search engines (SEO) and manage paid advertising

campaigns (SEM) to increase traffic and conversions.

Social Media Management: Manage and grow the company's social media presence across all

major platforms, engage with followers, and monitor social media trends.

Email Marketing: Design and execute email marketing campaigns, segment email lists, and

analyze campaign performance.

Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns

using tools like Google Analytics, and provide regular reports with actionable insights.

Market Research: Conduct market research to identify trends, opportunities, and competitors

strategies to enhance the company's digital marketing efforts.

Collaboration: Work closely with cross-functional teams including sales, product development,

and customer support to ensure cohesive marketing strategies.

Video Production: Plan, shoot, and edit engaging video content for digital platforms.