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Digital Marketing Executive

Techup Labs

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0-2 Years
2 months ago
546 Viewed
182 Applied

Job Description

As a Digital Marketing Executive at TechUp Labs, you will play a pivotal role in driving the visibility and adoption of our products through strategic digital marketing initiatives. Collaborating closely with cross-functional teams, youll be responsible for developing and executing digital marketing campaigns that effectively reach and engage our target audience.


Key Responsibilities:
  • Develop and implement digital marketing strategies to promote TechUp Labs products and services across various online channels.
  • Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to drive traffic and conversions.
  • Create and curate engaging content for website, blog, social media, and email marketing campaigns to attract and retain customers.
  • Monitor and analyze key performance metrics such as website traffic, conversion rates, and ROI to measure the effectiveness of digital marketing efforts.
  • Stay updated on the latest trends and best practices in digital marketing and incorporate new ideas and techniques into campaign strategies.
  • Collaborate with design and content teams to create compelling visual and written content that resonates with our target audience.
  • Work closely with sales and product teams to align marketing activities with business goals and objectives.


Required Skills and Qualifications:
  • Proven experience in digital marketing roles with a focus on online advertising, content marketing, and social media management.
  • Strong understanding of digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, etc.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Analytical mindset with the ability to interpret data and derive actionable insights to optimize campaign performance.
  • Bachelors degree in Marketing, Business Administration, or a related field (or equivalent experience).


Preferred Qualifications:
  • Experience with SEO techniques and strategies to improve organic search rankings and visibility.
  • Familiarity with marketing automation tools such as HubSpot, Marketo, or Mailchimp.
  • Previous experience working in a startup or high-growth environment.


About You:
Were seeking candidates who are passionate about digital marketing and have a drive to deliver results-driven campaigns that drive business growth. You should be creative, and adaptable, and demonstrate a strong sense of ownership and accountability.
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Last Updated: 02-05-2024 09:51:06 AM
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