We are searching for a highly-creative digital marketing Executive to Join our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand's influence locally while also increasing brand loyalty and awareness.
Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Responsibilities and Duties:
Community Management. Work closely with Brand and Digital Managers marketing to
develop, own and execute community strategy.
Assist with editorial calendars, drive the ideas and concepts of engagement, and set the
overall tone and direction of the community.
Manage, publish content and monitor the customer relationship, community, and
conversation on Facebook, Twitter, Pinterest, Instagram, Vine, Tumblr, Snapchat, Google+,
Blogs, owned/on-site communities.... and more
Assist with seasonal and perennial moderation of user-generated content.
Listen and moderate brand mentions and sentiment across public and owned communities
Work closely with the Corporate Customer Relations Team to resolve customer service
Escalate issues that need attention across internal departments.
Write copy consistent with the brand voice to be used on all channels, solicit assistance
from Brand copywriters as needed.
Work closely with Graphic Designer on social-specific imagery for various messaging and
Communicate content schedule each week to cross-functional partners.
Ensure proper tagging and tracking of all links with analytics tools.
Partner with team to build authentic relationships with influencers and bloggers.
Collaborate with the cross-functional teams to integrate the brand into another marketing
Work closely with the Analytics department on weekly, monthly, and quarterly reporting to
analyze trends, sales, traffic, and growth.
Research and monitor competitors presence in the social space and compile weekly
reporting on the most engaging content.
Measure and report on business impact and customer sentiment for each social promotion
Communicate weekly with internal business partners on the status of social media
Provide regular qualitative and quantitative reporting on community feedback, broader
conversation, and brand sentiment.
Maintain listening tools and monitoring/analytics software.
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