As a digital marketing executive, you will be responsible for planning, executing, and optimizing our online marketing strategies. Your main goal will be to increase brand awareness, generate leads, and improve conversion rates across various digital channels.
Key Responsibilities
- Develop, implement, and manage digital marketing campaigns (SEO, SEM, PPC, email, social media, etc.).
- Perform keyword research and optimize content for search engines (SEO).
- Create and manage paid campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads
- Analyze and report on website traffic and marketing campaign performance using tools like Google Analytics
- Monitor and optimize content across digital channels for lead generation and brand awareness.
- Collaborate with the content, design, and product teams to ensure cohesive marketing strategies.
- Stay up-to-date with the latest trends in digital marketing and SEO.
- Drive growth through innovative strategies and tools like CRM, marketing automation, and A/B testing.
- Manage social media platforms and engage with the community to grow online presence.
- Measure the success of campaigns and make data-driven decisions for improvements.
Qualifications
- Bachelor's degree in marketing, communications, or a related field
- Proven experience in digital marketing (minimum 1-2 years)
- Strong understanding of SEO, PPC, Google Analytics, and other marketing tools
- Familiarity with content management systems (CMS) and email marketing software
- Excellent communication skills, both written and verbal
- Analytical mindset with a data-driven approach to problem-solving
- Ability to multitask and manage multiple projects simultaneously
