Job Title: Digital Marketing Executive
Location: Hyderabad (On-site)
Department: Marketing & Communications
Reports To: Marketing Manager
About the Role:We're looking for a passionate and detail-oriented Digital Marketing Executive to join our dynamic marketing team. In this role, you'll play a key part in planning, executing, and optimizing digital marketing campaigns that support our retail partners across the U.S. You'll manage weekly ad uploads, coordinate email automation campaigns, and support ongoing digital initiatives to strengthen brand visibility, engagement, and performance.
Key Responsibilities:- Plan, execute, and monitor digital marketing campaigns across email, social media, and web platforms.
- Upload and manage weekly ads on client and partner websites accurately and on time.
- Create, segment, and automate email marketing campaigns using internal tools and CRMs.
- Track, analyze, and report campaign performance metrics and suggest improvements.
- Coordinate with cross-functional teams (design, development, support) to ensure campaigns align with goals and timelines.
- Assist in managing marketing automation workflows and customer engagement journeys.
- Support special campaign initiatives, including Deals of the Week, loyalty programs, and seasonal promotions.
- Maintain campaign calendars and documentation for smooth execution and reporting.
- Stay updated on digital marketing trends and retail industry best practices.
Qualifications & Skills:- Bachelor's or Master's degree in Marketing, Business, or a related field.
- 13 years of experience in digital marketing, campaign execution, or email marketing.
- Experience with tools like Mailchimp, HubSpot, Constant Contact, or similar automation platforms.
- Strong understanding of marketing analytics, campaign tracking, and performance reporting.
- Excellent written and verbal communication skills.
- Detail-oriented with strong organizational and multitasking abilities.
- Experience in the retail or grocery industry is a plus.
What We Offer:- A collaborative, growth-oriented environment where ideas matter.
- Exposure to global retail and marketing technologies.
- Opportunities to innovate and drive impact across multiple digital channels.
Join us and be part of RSA America's mission to empower independent grocers with smarter digital marketing solutions!
