Job Title: Digital Marketing Executive
Company: RoboTouch
Location: ECIL, Hyderabad
Experience: 12 Years
Employment Type: Full-time
Department: Marketing
About RoboTouch
RoboTouch is a leading brand in massage chairs, wellness solutions, and lifestyle products. We combine innovation and technology to deliver premium wellness experiences across India.
Job Overview
We are seeking a proactive Digital Marketing Executive with 12 years of experience to support and execute our digital marketing activities. The role focuses on online campaigns, social media management, SEO, and performance tracking to drive brand visibility, traffic, and leads.
Key Responsibilities
- Execute and optimise campaigns on Google Ads, Facebook/Instagram Ads, and other digital platforms.
- Manage SEO/SEM, update website content, and improve organic reach.
- Create and schedule engaging social media content across major platforms.
- Track and analyse campaign performance using Google Analytics, Meta Business Suite.
- Coordinate with design/content teams for creatives and promotional materials.
- Support email marketing, remarketing, and lead nurturing initiatives.
- Assist with e-commerce product listings and website optimisation.
- Stay updated on digital marketing trends and competitor activity.
- Support offline marketing and product launch activities.
Skills & Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related fields.
- 12 years of experience in digital marketing (preferably e-commerce, wellness, or consumer electronics).
- Hands-on experience with Google Ads, Meta Ads Manager, SEO tools, and analytics platforms.
- Strong understanding of social media marketing and content planning.
- Good analytical, communication, and creative skills.
- Basic knowledge of Canva/Photoshop is a plus.
- Ability to handle multiple tasks in a fast-paced environment.
What We Offer:
Competitive pay
Creative work culture
Growth & learning opportunities
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