Render Infotech is a dynamic and innovative IT solutions and Digital Marketing company based in Bangalore. We specialize in providing cutting-edge services to our clients, and we are looking for a passionate and skilled Digital Marketing Executive to join our team.
The Role
We are seeking a proactive and results-oriented Digital Marketing Executive to manage and execute our digital marketing strategies. The ideal candidate will have hands-on experience in various aspects of digital marketing and a strong understanding of performance marketing channels.
Key Responsibilities
Paid Advertising:
- Plan, create, and manage effective campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search, Display, etc.)
- Monitor campaign performance, analyze data, and optimize campaigns to achieve key performance indicators (KPIs) like ROI, lead generation, and brand awareness.
Search Engine Optimization (SEO)
- Conduct keyword research and competitive analysis.
- Implement on-page and off-page SEO strategies to improve organic search rankings and drive traffic.
- Monitor and report on SEO performance using tools like Google Analytics and Google Search Console.
Content And Social Media Management
- Assist in content creation for various digital platforms (social media posts, blogs, ad copy, etc.).
- Maintain a content and social media calendar to ensure timely and consistent posting.
AI And Automation
- Utilize tools like ChatGPT to assist in content generation and ideation.
- Explore and implement new AI tools to streamline marketing workflows.
- Reporting and Analysis:
- Generate regular reports on marketing campaign performance.
- Provide insights and recommendations based on data to improve future strategies.
Ideal Profile
Required Skills And Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field is preferred.
Experience: Minimum of 1-2 years of hands-on experience in a digital marketing role.
Technical Skills
- Proven experience in managing Meta Ads and Google Ads campaigns.
- Solid understanding of SEO best practices.
- Familiarity with marketing analytics tools (e.g., Google Analytics).
- Experience with calendar scheduling and social media management tools.
- Proficiency in using AI tools like ChatGPT for content creation.
Soft Skills
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication.
- Ability to work independently and as part of a team.
- Detail-oriented and highly organized.
Why Join Render Infotech
- Be a part of a growing and innovative company.
- Work in a collaborative and supportive team environment.
- Opportunity to learn and grow your skills with new technologies.
- Competitive salary and benefits package.
What's on Offer
- Strong opportunities to progress your career
- Flexible working options
- Work alongside & learn from best in class talent
