Digital Marketing Executive

JOB DESCRIPTION

Job Title: DM (Digital Marketing)

Reporting to: HOD

Job Overview: Join our vibrant team as a Territory Business Manager and take charge of driving sales for

our cutting-edge Audio-Video Products & Solutions in your assigned territory. We are seeking dynamic,

self-driven individuals who are results-oriented and thrive in a fast-paced environment.

Who We Are: We are a rapidly growing AV company based in the UK, with a global presence spanning

6 countries, including India. Our world-class Audio-Video products and solutions have made us proud and

stand as a fast-growing world-renowned company and that has resulted in setting up high class

manufacturing facility too. Our unwavering commitment to customer care, Continuous Innovation and

evaluations are supported by a world-class support system, ensures repeat business from satisfied clients.

We stand out in the market with competitive pricing and uncompromised quality adhering to universal

standards.

How our business model benefits you: To inspire ongoing business success for our team members

worldwide, we've carefully designed a wide range of products and solutions for various sectors like

Education, SME, Government, and Commercial. Our global strategy guarantees a consistent flow of

exciting opportunities for our committed team. At our heart, we believe in working, gaining, enjoying, and

growing together.

Why Join Us:

Exciting opportunities for career advancement.

Competitive salary and wonderful performance-based incentives.

Collaborative team culture with Regional, National and Global exposure.

Continuous learning and professional development.

If you're ready to take on a challenging yet rewarding role and be a key player in our success story, apply

now and embark on a journey of growth and achievement with us!

Our Products & Solutions: -

Digital Interactive Displays | UC Products (Video Conferencing) | LED Video Wall

Market Areas: - Education, Small and Medium Enterprises, Government, and Commercial sectors

Job Role & Responsibilities:

Proactive and Self-Driven:

Creative Strategy Development and Lead Generation:

a. Develop creative strategies to engage and capture the target audience, generating business leads and

conversions!

b. Create engaging content for social media channels, websites, and email marketing campaigns to

attract and retain target audiences.

Platform Management and Ad Campaign Optimization:

c. Manage business pages across various platforms, including Google, Facebook, Instagram, LinkedIn,

Twitter, WhatsApp, and YouTube.

d. Create and optimize ad campaigns, utilizing funnel mastery techniques to effectively target and

retarget audiences.

SEO and Website Management:

e. Implement SEO best practices and oversee website management to improve online visibility and

search engine rankings.

f. Optimize website content and user experience to enhance search engine visibility and increase

organic traffic.

Utilization of Digital Tools and Analytics:

g. Utilize advanced digital tools such as Pixel, Meta, and AI for creative development and campaign

optimization.

h. Monitor ad analytics and performance metrics to assess campaign effectiveness and make datadriven decisions.

Content Creation and Advertising Management:

i. Develop and implement digital marketing strategies to increase brand awareness and drive quality

leads across various digital platforms.

j. Manage online advertising campaigns, including budget allocation, audience targeting, ad creative

development, and performance tracking.

Innovation and Collaboration:

k. Stay updated on industry trends and best practices in digital marketing, continuously seeking

opportunities for innovation and improvement.

l. Collaborate with cross-functional teams to develop and execute integrated marketing campaigns

across multiple channels.

Research and Competitor Analysis:

m. Utilize advanced targeting techniques, such as lookalike audiences and behavioural targeting, to

reach and engage potential customers.

n. Stay informed about industry trends, emerging technologies, and competitor strategies to maintain a

competitive edge in the digital landscape.

Alignment with Business Goals:

o. Collaborate with sales and business development teams to align digital marketing initiatives with

overall business goals and objectives.

Skills Required:

1. Video Marketing

2. SEO & SEM

3. Content Marketing

4. Data & Analytics

5. Design Thinking & Planning

6. Social media

7. Email Marketing

8. Be Tech Savvy

9. Be Persuasive

10. Highlight Your Unusual Skills!

Qualifications:

Bachelors / Master degree in marketing, Communications, or related field.

Proven experience in digital marketing, with a strong understanding of social media platforms, ad creation, and

analytics.

Proficiency in SEO techniques, website management, and content optimization.

Familiarity with digital marketing tools and platforms, including Google Ads, Facebook Business Manager, and

email marketing software.

Excellent analytical skills and the ability to interpret data to drive actionable insights.

Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and

external stakeholders.

Creative thinking and problem-solving abilities, with a results-oriented mindset.

Flexibility and adaptability to thrive in a fast-paced, dynamic environment.

• Please feel free to reach HR - UniQ India @ +91 99457 47329