Digital Marketing Executive

Company Description Intellectscoop Media is a digital media company that enables programmatic buyers to access premium direct inventory via real-time bidding (RTB). The organisation focuses on delivering massive scale and high-quality inventory to support data-driven, performance-oriented campaigns. By serving multi-screen advertisers, Intellectscoop Media helps brands reach audiences across devices with precision and efficiency. The company is committed to optimising advertising outcomes through advanced technology, analytics, and strong publisher relationships.

About the Role

We are looking for a Digital Marketing Executive who is eager to learn, experiment, and grow in the digital advertising ecosystem. You will work on prospecting, running and optimising paid campaigns across platforms like Google Ads and Meta Ads while closely tracking performance metrics and campaign goals.

This role is ideal for someone who understands the basics of paid media and wants hands-on exposure in scaling campaigns, audience targeting, creatives, and conversion optimisation.

Responsibilities:

1. Manage and optimise campaigns on Google Ads & Meta Ads

2. Monitor campaign performance, budgets, CPC, CPL, ROAS, CTR, and conversions

3. Conduct audience research and targeting

4. Coordinate with creative/design teams for ad creatives

5. Perform A/B testing on ads, landing pages, and targeting

6. Generate regular performance reports and insights

7. Track pixels, conversion events, and campaign analytics

8. Stay updated with latest trends in digital advertising and performance marketing

Requirements:

1. 1–2 years of experience in Performance Marketing / Digital Advertising

2. Hand on experience of on Google Ads, Meta Ads & LinkedIn Ads.

3. Familiarity with campaign objectives, targeting, and optimisation

4. Understanding of tracking tools like Google Analytics, Meta Pixel, GTM, etc. is a plus

5. Analytical mindset with attention to numbers and performance metrics

6. Good communication and ownership mindset

Bonus Points:

1. Certifications in Google Ads or Meta Blueprint

2. Knowledge of landing page optimization and attribution

What We're Looking For:

We are looking for someone who genuinely wants to own the work, learn fast, and grow with the company. Curiosity, accountability, and execution matter more than fancy resumes.