Key responsibilities
- Client relationship management: Serve as the primary point of contact for clients, build long-term relationships, and ensure their digital marketing needs are met.
- Strategy development: Create and implement digital marketing strategies (including SEO, social media, and paid advertising) based on client objectives and market research.
- Project management: Oversee the execution of digital campaigns, manage timelines, and ensure projects are delivered on time and within budget.
- Performance monitoring and analysis: Track key performance indicators (KPIs), analyze campaign data, and provide strategic recommendations for optimization.
- Reporting: Prepare and present regular reports to clients on campaign performance, results, and areas for improvement.
- Internal coordination: Work with internal teams (such as creative, analytics, and technical teams) to ensure successful campaign execution.
- Stay current: Keep up-to-date with the latest digital marketing trends, tools, and best practices.
Required skills and qualifications
- Proven experience in a digital marketing or account management role.
- Strong knowledge of digital marketing channels like SEO, SEM, social media, and PPC.
- Excellent communication, presentation, and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects and clients simultaneously.
- Proficiency with digital marketing and analytics tools.
- A bachelor's degree in marketing, advertising, or a related field is often required.
