Job Title: Digital Marketing Executive
Experience: Min 2 years
Preferred: Agency Background
Location: NIBM Pune, India
Company: Alif Consulting
Reporting: Head of Marketing
Key Responsibilities
- Serve as the primary point of contact for clients, ensuring clear and consistent communication.
- Coordinate and monitor digital marketing campaigns in collaboration with internal teams.
- Understand target markets, customer segments, value propositions, and growth priorities for the clients.
- Analyze campaign performance and deliver actionable insights through detailed reporting.
- Coordinate internal resources to ensure timely delivery of campaign assets and milestones.
Execution Capabilities
- SEO & Content Marketing: Optimize web assets and publish high-impact content across platforms. Conduct various On-Page and off-page activities.
- Social Media & Paid Marketing: Manage Social Media Postings for the clients. Drive measurable results through Meta Ads, Google Ads, LinkedIn, and more.
- Account-Based Marketing (ABM): Execute personalized email campaigns to nurture leads and drive conversions. Get understanding from your clients how leads are performing the Sales Journey.
- Online Reputation & LinkedIn Marketing: Manage brand perception and elevate B2B presence through targeted strategies.
Requirements
- 12 years of experience in a digital marketing agency or similar environment.
- Strong understanding of SEO (on-page and off-page), social media platforms, Email Marketing, Google Ads, and Meta Ads.
- Excellent communication, organizational, and multitasking skills.
- Agency Background is a bonus.
