Please note:
- We're seeking a Digital Marketing Associate with hands-on experience in Performance Marketing, including Meta Ads, Google Ads, and Marketplace Advertising for E Commerce. This role requires practical expertise in planning, executing, and optimizing paid campaigns to deliver measurable business results.
- We value stability and long-term growth. Candidates with a pattern of frequent job changes, especially when driven solely by salary increments, should not apply for this role.
Role Description:
This is a full-time on-site role for a Digital Marketing Associate at VOLUME. The ideal candidate will be responsible for planning, executing, monitoring, and optimizing digital advertising campaigns across Meta, Google, Amazon, and other marketplace platforms. The role requires a data-driven mindset, strong analytical skills, and the ability to independently manage performance marketing campaigns while maximizing ROI and business growth.
Number of Positions: Two (2)
Responsibilities:
- Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
- Manage Google Search, Display, Shopping, Performance Max, YouTube, and Remarketing campaigns.
- Manage and optimize Amazon Ads and other marketplace advertising campaigns to improve product visibility and sales.
- Handle monthly advertising budgets of ₹10 Lakhs or more while ensuring efficient budget utilization.
- Monitor campaign performance and optimize key metrics including ROAS, ROI, CTR, CPC, CPA, CPM, CAC, and Conversion Rate.
- Conduct A/B testing across creatives, audiences, ad copies, bidding strategies, placements, and landing pages.
- Scale successful campaigns while maintaining profitability and marketing efficiency.
- Track campaign performance using Google Analytics (GA4), Google Ads, Meta Ads Manager, Google Tag Manager (GTM), Meta Pixel, and other reporting tools.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Work closely with the website, design, and content teams to improve landing page performance, conversion rates, and campaign effectiveness.
- Coordinate with creative teams to develop high-performing ad creatives, banners, videos, and promotional content.
- Research competitors, audience behaviour, platform updates, and emerging digital marketing trends to identify new growth opportunities.
Qualifications:
- Minimum 4+ years of hands-on experience in Digital Marketing or Performance Marketing.
- Strong experience managing Meta Ads and Google Ads campaigns.
- Hands-on experience managing Amazon Ads or other marketplace advertising platforms.
- Experience managing a minimum monthly advertising budget of ₹10 Lakhs across one or more digital advertising platforms.
- Strong understanding of audience targeting campaign optimization, bidding strategies, remarketing, lookalike audiences, keyword research, and conversion optimization.
- Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking.
- Good understanding of Conversion Rate Optimization (CRO) and landing page optimization.
- Strong analytical skills with proficiency in Microsoft Excel or Google Sheets.
- Excellent communication, organizational, and problem-solving skills.
- Ability to manage multiple campaigns simultaneously while meeting deadlines.
- Relevant certifications in Google Ads, Google Analytics, Meta Blueprint, or Amazon Ads will be an added advantage.
Company
VOLUME is a branding-first creative agency driven by strategy, design, and storytelling. We work at the intersection of Purpose, Human Insight, and Creative Expression to build brands that are meaningful, relevant, and future-ready.
Why VOLUME might be the right place for you
- You enjoy taking ownership of campaigns and making data-driven decisions.
- You thrive in fast-paced environments where performance and measurable outcomes matter.
- You enjoy solving marketing challenges through experimentation, analysis, and optimization.
- You stay updated with digital marketing trends and continuously look for ways to improve campaign performance.
- You collaborate well with designers, developers, and content teams to achieve business goals.
Why VOLUME might not be the best fit (right now)
- You're looking exclusively for remote opportunities.
- You prefer execution without taking ownership of campaign performance.
- You're uncomfortable working with data, analytics, or performance metrics.
- You're driven more by titles than by learning, impact, and long-term growth.
Location:
Connaught Place, New Delhi, India.
