Digital Marketing Analyst

2-4 Years

This job is no longer accepting applications

Job Description

Highlights

Key Skills

Proficiency in Google Ads, Meta Ads, and SEO with hands-on campaign management experience.
Ability to interpret campaign metrics, Google Analytics, and create actionable insights from data.
Understanding of client business models, market dynamics, and competitor analysis.
Experience running and optimizing paid ad campaigns, managing budgets, and A/B testing.
Ability to identify campaign issues, troubleshoot performance gaps, and recommend data-backed solutions.
Strong communication skills to present insights and campaign performance to clients and internal teams.
Basic understanding of WordPress for landing page optimization.

Roles And Responsibilities

Analyze and optimize Google Ads, Meta Ads, and SEO campaigns for international clients to improve performance and ROI.
Understand client business models, goals, and market dynamics to provide tailored strategic recommendations.
Monitor ad spend across channels, manage budgets, and recommend allocation strategies based on performance data.
Conduct competitor and market analysis to identify opportunities and inform campaign strategies.
Execute and manage paid advertising campaigns, including setup, targeting, bid optimization, and performance monitoring.
Compile campaign data, create performance reports, and present insights to internal teams and clients.
Identify campaign issues, analyze root causes, and recommend technical and strategic solutions.
Stay updated with platform changes, algorithm updates, and industry trends to improve campaign performance.