* Develop and execute paid search strategies across platforms like Google Ads, Microsoft Ads, Bing Ads, and potentially others depending on campaign needs.
* Conduct thorough keyword research, competitor analysis, and market trend analysis to inform campaign optimization.
* Manage campaign budgets effectively, ensuring optimal spend allocation and maximizing return on investment (ROI).
* Create compelling ad copy that resonates with target audiences and drives high click-through rates (CTRs).
* Monitor and analyze campaign performance metrics, identify areas for improvement, and implement A/B testing to optimize campaigns for conversions.
* Generate comprehensive reports that clearly communicate campaign performance and insights to stakeholders.
* Stay up-to-date on the latest PPC trends, platform updates, and best practices.
* Collaborate with cross-functional teams such as marketing, sales, and web development to ensure alignment with overall marketing goals.
* May mentor and train junior team members on PPC best practices.
Qualifications:
* 5+ years of experience in paid search advertising (PPC) management.
* Proven track record of success in developing and managing high-performing PPC campaigns across various platforms (e.g., Google Ads, Microsoft Ads, Bing Ads).
* Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
* Excellent communication and presentation skills to effectively communicate campaign performance and recommendations to stakeholders.
* Experience with conversion tracking and attribution modeling.
* Experience with keyword research tools and competitive intelligence platforms a plus.
* Experience with landing page optimization and A/B testing a plus.
* Strong understanding of Google Analytics and other marketing analytics platforms.
* Excellent time management and organizational skills.
* A passion for digital marketing and a desire to stay ahead of the curve. Benefits: Competitive salary and benefits packageOpportunity to work with a talented and experienced teamFast-paced and dynamic work environmentChance to learn and grow your skills in the ever-evolving world of PPC
