Digital Maketing Manager EdTech

Minimum 2+ years of experience is must

Company Description Cadworks India Pvt Ltd is one of India's leading engineering-based service providers, specializing in CAD and GIS solutions. The company has strong domain expertise across multiple industry verticals, including GIS, Oil & Gas, Telecommunication, Utilities, and CAD. With a team of industry experts, Cadworks is recognized for delivering innovative, reliable, and cost-effective services to a diverse client base. In addition to its engineering services, Cadworks operates an EdTech e-learning platform, CADWORKS LEARNING, accessible at www.cadworkslearning.com, focused on upskilling learners in technical domains.

Role Description The Digital Marketing Manager – EdTech will oversee and execute digital marketing strategies to grow CADWORKS LEARNING, with a focus on brand awareness, audience engagement, and course enrollments. This full-time, on-site role based in Noida includes planning and running social media campaigns, managing paid and organic lead generation initiatives, and optimizing digital marketing funnels for the e-learning platform. The role involves analyzing web and campaign performance data, refining strategies based on insights, and collaborating with content, sales, and product teams to align marketing activities with business goals. The Digital Marketing Manager will also manage the platform's online presence, coordinate email marketing and marketing automation, and stay updated on EdTech trends and competitive offerings.

Qualifications

• Candidates should possess strong skills in Digital Marketing and Marketing, with experience in developing and implementing online growth strategies.
• Candidates should possess skills in Social Media Marketing to plan, execute, and optimize campaigns across major social platforms.
• Candidates should possess skills in Lead Generation, including managing paid campaigns, funnels, and conversion optimization for EdTech products.
• Candidates should possess skills in Web Analytics, with the ability to interpret data, track KPIs, and generate actionable insights.
• Relevant experience in managing digital marketing for EdTech, e-learning, or education-focused products is highly beneficial.
• Strong communication, stakeholder management, and project management skills, with the ability to work cross-functionally and meet timelines.
• Hands-on experience with marketing tools and platforms such as Google Ads, Meta Ads, Google Analytics, SEO tools, and email marketing systems.
• Bachelor's degree in Marketing, Business, Communications, or a related field; advanced certifications in digital marketing are an advantage.