Anant Cars Auto Pvt. Ltd. is a leading authorized Mahindra & Mahindra dealer in Bengaluru, with multiple showrooms across Bannerghatta Road, Marathahalli, Mysore Road, KR Puram, Ramanagara and Nagasandra. We are focused on delivering a high-quality, customer-centric sales and service experience, with digital engagement playing an increasingly important role in customer acquisition and retention.
Role
We are looking for a Digital Engagement Manager with 2+ years of experience to drive Anant Cars digital presence, customer engagement and digital lead generation across multiple locations.
Key Responsibilities
- Drive digital campaigns, social media, content and lead-generation initiatives.
- Manage digital enquiries and ensure prompt lead assignment, follow-up and CRM hygiene.
- Manage and strengthen Google Business Profiles, website presence and online reputation/reviews.
- Track campaign performance, customer behaviour and digital-to-retail conversion metrics.
- Plan content calendars, festive campaigns, showroom activations and digital initiatives.
- Coordinate closely with sales, marketing and branch teams to connect digital engagement with showroom business.
- Identify and leverage new digital platforms, tools and opportunities to generate business.
- Drive adoption and effective usage of digital tools across branches.
What We're Looking For
- 2 years of experience in digital marketing, social media, customer engagement or a related role; automotive/retail experience preferred.
- Strong analytical, communication, project/program management and execution skills.
- Hands-on experience with CRM tools, digital lead-management platforms and analytics/reporting.
- Strong understanding of the current digital, social media and technology ecosystem.
- Proactive, tech-savvy and comfortable working with multiple teams and locations.
- Bachelor's degree in Marketing, Business, Communications or Digital Marketing preferred.
Preference / Added Advantage
- Hands-on experience using AI tools for content creation, marketing, analytics or productivity.
- Strong familiarity with AI + CRM tools and ability to integrate them into day-to-day digital workflows.
- Candidates who have worked across multiple digital campaigns, platforms, CRM systems and digital activations will have an edge.
