About the Role
We are seeking a Social Media Specialist to join our team. The ideal candidate will have 4–6 years of experience managing social media platforms, influencer marketing, and integrated campaigns for consumer brands. This role requires someone who can build engaging social media strategies, manage end-to-end campaign execution, collaborate with cross-functional stakeholders, and leverage insights to continuously improve brand performance across digital platforms.
Key Responsibilities
- Develop and execute social media campaigns across platforms including Instagram, Snapchat, LinkedIn, X (formerly Twitter), Facebook, and Threads.
- Develop and manage monthly social media content calendars in collaboration with the Creative and Design teams, ensuring alignment with the brand's overall marketing objectives.
- Work closely with internal stakeholders across Marketing, Brand, Creative, Design, and other cross-functional teams to obtain timely approvals, align on campaign objectives, and ensure seamless execution of all social media initiatives.
- Own the end-to-end approval process for social media calendars, campaign creatives, influencer content, and communication assets, ensuring adherence to timelines and brand guidelines.
- Develop and execute influencer marketing campaigns, including identifying relevant creators, managing collaborations, and tracking campaign performance.
- Ensure all social media communication aligns with the brand's positioning, marketing objectives, and communication guidelines through regular stakeholder alignment and approvals.
- Engage with the online community by responding to comments, messages, and conversations, while building meaningful relationships with followers.
- Utilize AI tools to create ad hoc social media creatives, generate content ideas, and enhance productivity.
- Monitor social media channels for brand mentions and proactively address customer feedback, queries, and concerns.
- Analyze social media performance metrics and prepare insightful bi-weekly reports, presenting key learnings, recommendations, and performance updates to stakeholders.
- Manage paid social media campaigns, including content boosting, budget utilization, and performance tracking across Meta and other relevant platforms.
- Stay updated on platform updates, emerging technologies, content formats, internet culture, and social media best practices to keep the brand relevant and competitive.
- Identify opportunities for influencer partnerships, brand collaborations, and social media activations that amplify the brand's presence.
- Utilize social media management, listening, and analytics tools to improve content quality, operational efficiency, and campaign effectiveness.
- Support broader marketing initiatives and campaigns as required.
Requirements
- 4–6 years of experience managing social media accounts and campaigns for consumer brands.
- Prior hands-on experience in social media marketing and influencer marketing.
- Strong understanding of social media platforms, trends, algorithms, and best practices.
- Hands-on experience with paid social media advertising, particularly Meta Ads Manager.
- Excellent written and verbal communication skills.
- Strong stakeholder management skills, with the ability to coordinate approvals, incorporate feedback, and manage multiple cross-functional teams effectively.
- Experience presenting campaign plans, performance reports, and recommendations to internal stakeholders.
- Strong attention to detail with the ability to multitask and manage multiple projects in a fast-paced environment.
- A deep understanding of consumer brands, design, internet culture, humor, trending content, and evolving social media conversations.
- Proficiency in using social media management, listening, and analytics tools.
- Ability to work independently while collaborating effectively within a cross-functional team.
- Creative, proactive, and data-driven mindset with a passion for building engaging digital communities.
