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Deputy Manager - Portfolio Marketing Communications, BU -Communications

Robert Bosch

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5-7 Years
a month ago
32 Viewed
0 Applied

Job Description

Job Description

Building solutions for a better life. The business area Bosch Building Technologies is a leading international supplier of systems, solutions, and services that enhance the safety of people, buildings, and property, and also contribute to greater comfort, energy efficiency, and sustainability.

Bosch Building Technologies is divided into the international product business and the regional system integration business. Currently, the three product areas of video systems, access control & intrusion detection systems and communication systems as well as the associated cross-sectional functions within the business area are to be set up as an independent unit and then further developed by a new owner as a sustainable core business.

The Portfolio Marketing Communications Deputy Manager is part of the global Marketing Communications team in the Business Unit Communications, Security Systems division (part of The Bosch Group - a leading supplier of technology and services employing roughly 410,000 associates worldwide). The Marketing Communications department is a strong and dynamic in-house creative services team responsible for global marketing communications and brand management for the Bosch Communications, Sound and Audio portfolio covering the brands Bosch, Dynacord, Electro-Voice, RTS and Telex. The diverse product portfolio includes loudspeakers, audio electronics, intercom, public address systems and more - and targets an equally broad audience from musicians to governments to stadiums. Team members are based in Europe (Germany, Netherlands, Russia, Italy, Morocco, Dubai), the US (Burnsville, Fairport), Singapore and China.

The main responsibilities of this position include:

This position is responsible for the marketing communications activities in India for the professional audio brand Electro-Voice (electrovoice.com), covering the portfolio of portable speakers and microphones.In addition, although to a lesser extent, the role is also responsible for installed sound portfolio for Electro-Voice (electrovoice.com) and Dynacord (dynacord.com). Due to the highly digital nature of these brands / portfolios, the role requires a strong skillset in digital channel strategy, end user targeting and content management. The ideal candidate must have a constant pulse on the market, competition and effectiveness of communications, as well as the desire to continuously search and try new tactics and reach beyond our current target audience. This is an intense and fast-moving segment with high expectations for growth.

  • Work closely with the local team to ensure effective exposure and impact of the brand, product portfolio, new products, promotions
  • Works closely with Regional MarCom to obtain effective marketing tools for their country / market(s)
  • Marketing Communications strategy development and execution based on the key objectives for the country
  • Includes new product launches as well as existing portfolio marketing
  • Manages local budget for creation and execution of marketing activities
  • Strong skillset in digital marketing a must
  • Skilled in optimization of online and offline communications channels using data and insights
  • Ensure an in-depth analysis and understanding of the target audience(s) and personas
  • Builds and executes end user targeting techniques to strengthen brand awareness and loyalty
  • Works with digital agency for execution of social media and paid advertising
  • A passion for music and the MI industry is a strong advantage


Qualifications

  • Degree in Marketing or related field
  • 5+ years of marketing communications experience
  • 5+ years of digital marketing experience managing digital, event and content marketing programs
  • B2B experience a must
  • Language(s): English (mandatory), regional languages - added advantage

Additional Information

  • B2C experience an advantage
  • Proven curiosity for quantitative data analysis for measuring program effectiveness, forecasting and ROI
  • Current certifications highly preferred (Google AdWords, Facebook Blueprint)
  • Strong communicator
  • Ability to develop and execute strategic plans
  • Strong time management and planning skills
  • Budget and finance skills
  • Superior communications skills, particularly in content writing and visual storytelling
  • Highly skilled in developing and leading presentations to internal and external audience to communicate digital campaign strategies, measurement / analytics and the steps to optimize the campaign
  • Ability to prioritize and execute projects against time and resource constraints
  • Ability to identify the appropriate communications tools and channels for the target audience
  • Strong understanding of online communications channels and how to use them effectively
  • Ability to work with global cross-functional teams
  • Ability to travel up to 20% annually visiting key accounts and attend conferences and events as needed
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The Bosch Group is a leading global supplier of technology and services. It employs roughly 402,600 associates worldwide (as of December 31, 2021). The company generated sales of 78.7 billion euros in 2021. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.
As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group&#8217&#x3B;s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is "Invented for life."

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Last Updated: 16-04-2024 09:45:41 AM
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