Deputy Manager - Influencer Marketing

We are seeking a Social Media Manager to lead our social media presence across platforms.

The ideal candidate has 3-5 years of experience managing social media accounts, running influencer marketing campaigns, and executing paid social strategies for consumer/D2C brands.

This role requires someone who can blend creativity with data-driven decision-making, manage

external vendors and agencies, and stay on top of internet culture to keep the brand relevant

and engaging.

Responsibilities:

● Create and execute social media strategies and campaigns across Instagram,

Facebook, Twitter/X, LinkedIn, Pinterest, YouTube, Snapchat, and Threads

● Develop and maintain a content calendar aligned with brand marketing goals, product

launches, and cultural moments

● Plan, execute, and optimize Meta Ads campaigns, including budgeting, targeting,

creative testing, and performance tracking

● Lead influencer marketing efforts - identifying, onboarding, and managing

influencer/creator partnerships that drive reach and engagement

● Onboard and manage vendors and agencies supporting content, production, and

campaign execution; ensure timely delivery and quality control

● Track trending topics, memes, and cultural conversations daily, and translate them into

timely, on-brand content opportunities

● Collaborate cross-functionally with marketing, design, and product teams to ensure

consistent brand messaging

● Engage with the community - respond to comments/DMs, build relationships, and

manage brand reputation online

● Monitor social channels for brand mentions and handle escalations or PR-sensitive

conversations appropriately

● Analyze performance metrics across organic and paid social, and present regular reports

with actionable insights

● Identify and execute brand collaboration opportunities to expand reach and cultural

relevance

● Stay current with platform updates, algorithm changes, and emerging social media

trends/tools

● Support broader marketing initiatives as needed

Requirements:

● 3-5 years of experience managing social media accounts and campaigns for

consumer-facing brands

● Hands-on experience running Meta Ads (Facebook/Instagram) campaigns, including

budget management and performance optimization

● Proven experience in influencer marketing from strategy to execution and ROI tracking

● Experience managing vendors/agencies and coordinating external teams

● Excellent written and verbal communication skills

● Strong understanding of internet culture, trending topics, humor, and meme formats

● Strong attention to detail with the ability to multitask in a fast-paced D2C environment

● Working knowledge of social media analytics tools and reporting

● Creative, proactive mindset with the ability to spot cultural moments before they peak

● Ability to work independently and lead cross-functional