We are seeking a hands-on eCommerce Analytics and Insights Lead to help establish and grow our newly launched eCommerce business. This role requires a data-savvy individual with deep eCommerce knowledge who can help define, build, and monitor performance KPIs, provide actionable insights, and guide the business on data-driven decision making. We are looking for someone who can get into the data, generate insights, help build dashboards, and work closely with cross-functional teams (buying, marketing, ops, tech) to guide the growth of our online channel.
Responsibilities
- Define and set up eCommerce KPIs across the customer journey (traffic, conversion, retention, basket size, etc. ).
- Work with marketing, merchandising, operations, and tech teams to establish data tracking and reporting needs.
- Help build dashboards and reports to monitor site performance, category performance, and marketing ROI.
- Identify trends, opportunities, and root causes of underperformance in areas such as: Product availability, Pricing and promotions, Checkout funnel performance, Customer retention, Channel acquisition effectiveness.
- Help set up cohort analysis, customer segmentation, and basic funnel analytics.
- Partner with the eCommerce and data engineering teams to ensure data quality and availability from digital channels.
- Propose data-driven experiments and quick-win ideas to accelerate growth.
- Guide and support business teams in understanding and interpreting digital KPIs.
Requirements
- 3-5 years of experience in eCommerce analytics, preferably in a grocery retail setup.
- Strong knowledge of eCommerce KPIs and analytics frameworks (traffic conversion, repeat LTV).
- Proficient with working knowledge of tools such as Google Analytics / GA4 Excel, SQL, Power BI, or Tableau.
- Experience working with digital marketing data, CRM data, and product performance data.
- Ability to translate business questions into data analysis and present clear insights.
- Familiarity with customer journey mapping, funnel conversion, basket analysis, etc.
- Comfortable working in fast-paced, ambiguous, and build-from-scratch environments.
- Strong communication and stakeholder management skills - able to work across functions.
- Strong in one of the programming languages - SQL/ Pyspark.
Good To Have
- Experience with eCommerce platforms (e. g., Shopify, Magento, Salesforce Commerce).
- Exposure to A/B testing, product recommendation analytics, or personalization logic.
- Knowledge of Python/R for deeper analysis (optional).
- Experience in setting up tracking infrastructure (e. g., GTM, event tagging).
This job was posted by Shone Joseph from Loyalytics AI.
