D2C Manager

Job Description: D2C Manager

Location: Mumbai (Lower Parel)

Department: Growth & E-commerce

Experience: 5–7 Years

Employment Type: Full-Time

About the Role

We are looking for an experienced, commercially driven D2C & E-commerce Manager to lead and scale Ace Blend's direct-to-consumer business. The role owns the complete online business—from revenue growth and P&L management to Shopify, CRM, marketplaces, website optimization, customer experience, and e-commerce operations. The ideal candidate should have hands-on experience building and scaling high-growth D2C brands within the wellness, nutrition, FMCG, beauty, or lifestyle space.

Key Responsibilities

Business Ownership

• Own the D2C P&L, revenue, profitability, budgets, forecasting, and business planning.

• Develop growth strategies aligned with business objectives and commercial targets.

• Present weekly and monthly business reviews with actionable recommendations.

Shopify & Website Management

• Own the Shopify store end-to-end including merchandising, collections, pricing, promotions, subscriptions, and integrations.

• Optimize website UX/UI, page speed, mobile experience, and overall customer journey.

• Coordinate with developers and designers for enhancements and new feature rollouts.

Website Conversion & CRO

• Drive conversion rate optimization through A/B testing, landing page optimization, checkout improvements, and data analysis.

• Improve Average Order Value (AOV) using bundles, subscriptions, upselling, and cross-selling.

CRM & Customer Lifecycle

• Own customer retention across Email, SMS, WhatsApp, loyalty, referrals, and lifecycle automation.

• Increase Repeat Purchase Rate and Customer Lifetime Value (LTV) while reducing churn.

E-commerce Operations

• Collaborate with Operations, Warehouse, Finance, and Customer Support to ensure seamless order fulfilment, returns, refunds, and inventory planning.

• Continuously improve customer experience and operational efficiency.

Performance Marketing

• Partner with Performance Marketing teams to improve ROAS, CAC, acquisition, and campaign effectiveness.

• Support GTM strategies, launches, seasonal campaigns, and promotional calendars.

Market Research & Competitive Analysis

• Conduct ongoing market research to identify consumer trends, category opportunities, and emerging market shifts.

• Benchmark competitor pricing, products, promotions, website experience, marketplaces, and digital campaigns.

• Analyze customer feedback and buying behaviour to generate actionable business insights.

• Identify new product and category opportunities through market intelligence and present strategic recommendations.

Leadership & Collaboration

• Work closely with Marketing, Brand, Product, Design, Content, Finance, Supply Chain, Customer Support, and Leadership teams.

• Lead cross-functional initiatives and drive execution in a fast-paced environment.

Key KPIs

• Revenue & D2C P&L

• Gross Margin

• Website Conversion Rate (CVR)

• Average Order Value (AOV)

• Customer Acquisition Cost (CAC)

• Customer Lifetime Value (LTV)

• Repeat Purchase Rate

• ROAS

• Marketplace Sales

• Website Traffic

• Inventory Health

• Customer Retention

• Category Growth

Qualifications & Experience

• Bachelor's degree in Marketing, Business, E-commerce, or a related field (MBA preferred).

• 5–7 years of relevant experience in a D2C brand.

• Experience in Wellness, Nutrition, FMCG, Beauty, Lifestyle, or Consumer brands is highly preferred.

• Hands-on experience with Shopify, CRM, marketplaces, and commercial growth.

Preferred Tools

• Shopify

• Google Analytics (GA4)

• Meta Ads Manager

• Google Ads

• Klaviyo / MoEngage / WebEngage / CleverTap

• Microsoft Clarity / Hotjar

• Advanced Excel / Google Sheets

Skills & Competencies

• Commercial Acumen

• Business Planning & P&L

• Market Research & Competitive Intelligence

• Shopify Management

• CRM & Retention

• Website Optimization (CRO)

• E-commerce Operations

• Analytical Thinking

• Leadership

• Stakeholder Management

• Excellent Communication

Interested candidate can share their CV at [Confidential Information]