Kiddopia is a leading kids learning and gaming app loved by millions worldwide. Kiddopia are looking for a CRM Lead / Manager to drive user engagement, retention, and growth through data-driven CRM strategies.
Responsibilities:
- Plan and execute email marketing campaigns to engage users.
- Set up and optimize in-app events for improved CRM workflows.
- Manage and analyze campaigns with A/B testing to boost performance.
- Collaborate with cross-functional teams to tailor campaigns for the US market.
- Utilize CRM tools to track performance, optimize user journeys, and ensure campaign effectiveness.
Requirements:
- 58 years of experience in CRM / lifecycle marketing.
- Strong expertise in email marketing & campaign management.
- Proficiency in CRM tools (HubSpot, Braze, MoEngage, or similar).
- Prior experience with US market audience.
- Data-driven mindset with proven track record of managing and scaling CRM programs.
