Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestle, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.
The number of channels at our fingertips the need for speed and the drive for mass personalisation, all mean that brands need different solutions.
Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.
The Social Media Account Lead is focused on developing and executing our and clients social media strategy and advocating for the external community. Identifies influential opportunities, engages regularly with audiences online and anticipates the evolution of social media. Responsible for involved in relationship building, expectation management, collaboration and growing the business.
The Social Media Account Lead monitors social media related activities across industries, competitor brands, trends and best practices to ensure maximum impact for our Clients.
Experience: 8-10 years in copywriting across digital with a specialization in social media copies
Skills- Exceptional verbal and written communication skills - English
- Demonstrated experience of understanding social media platforms and channels
- Must be up to date with pop-culture, digital and social media trends
- Should have project management skills
- Should be able to build strong relationships through Client interaction and internal communications
- Pleasing personality with a positive mindset is required
- Should be comfortable working individually and as part of a team
Responsibilities
- Providing creative direction and strategic guidance to the copywriting team.
- Developing and implementing creative concepts, messaging, and brand voice.
- Collaborating with art directors, designers, and other stakeholders to create integrated and cohesive campaigns.
- Conducting research and staying updated on industry trends and consumer insights.
- Reviewing and editing copy for grammar, style, and brand consistency.
- Presenting creative ideas and campaigns to clients and internal teams.
- Ensuring projects are delivered on time and within budget.
- Collaborating with cross-functional teams to ensure effective communication and integration of creative ideas.
Staying updated on emerging technologies and platforms to incorporate innovative approaches in copywriting.
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Diversity & InclusionHogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging.
We welcome applications from everyone, regardless of race, ethnicity, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation, or physical or mental disability. As part of our commitment to making our hiring processes as equitable as possible, we are currently rolling out a policy which ensures that hiring managers review CVs only after they have been processed through an automated anonymisation system. This aims to ensure that all candidates are considered for interview based solely on their experience and what they can bring to the role. The solution, provided by MeVitae, scans and redacts CVs to reduce potential reviewer bias.
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