About MAD:
At MAD, we're more than a digital agency we're a creative collective blending design and storytelling to craft scroll-stopping, thumb-pausing brand moments. Our team works across industries, turning briefs into bold, strategic campaigns that don't just look good they perform.
Location: Koramangala, Bangalore (Hybrid)
Experience : 1-2 years
Benefits at MAD: We've worked hard to foster a flexible and employee-friendly culture. Here are some policies we're proud to offer:
- Hybrid Working Model: We work in the office on Tuesdays, Wednesdays, and Fridays. Mondays and Thursdays are remote, but you're welcome to come in if you prefer.
- Paid Extended Medical Leave: We recognise that there may be times when you can't come to the office due to medical reasons. Rest assured, your sick leave will remain intact.
- Annual Reset Leave: Every year end we make sure we give you time off before a new year comes in, these are usually 5-7 days at the end of the year.
- Extended Work from Home : Many of us at MAD come from all over the country, and when it's time to head home, we embrace the flexibility to work from wherever suits you best!
- Compensatory Offs: If you work beyond regular hours, you'll receive compensatory time off and reimbursement for travel and meals.
Work Description:
- Understand client briefs - Objectives, TG, Tonality, etc. - and ideate for campaigns that meet these requirements.
- Work on pitches with a creative team.
- Take end-to-end responsibility for a brand's social media content strategy, including preparing calendars, writing copy and execution.
- Think creatively, play with words and write clear, concise and on-brand copy for different clients.
- Research, write, edit and proof all levels of copy included headlines and body copy, for all online, offline, external and internal needs.
Skills:
- Familiar with major social media platforms, with a keen sense of new features and developments on these platforms.
- A knack for editing and proof-reading content with good research-oriented skills.
- Should be able to deliver quality content consistently. Parameters of quality include grammar, punctuation etc
- Excellent writing ability and a strong command of English both in terms of language and grammar
- Good to have a sense of humor.
Qualifications:
- Bachelor's degree in Communications, English, Journalism, or a related field (preferred).
- 12 years of professional experience in copywriting, content creation, or a similar creative role.
