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Life & Half

Creative Copywriter

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  • Posted a month ago
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Job Description

As a creative writer you will be creating content for some of the best brands - from viral social media content, reels scripts, podcast scripts, video IPs, to writing ad films - everything!

KRA

  • Campaigns - think Ideas & execution - Conceptualise cross-media campaigns - ideas across social, billboards, print - that solve business problems, deliver on brand mission.
  • Social - Develop social calendar, think ideas, write for memes, captions, reels & video content
  • Branding - Develop brand tone of voice, brand manifesto, packaging, brand naming to bio. Needs to be very talented writing at par with global brands.
  • Video - Think film ideas, write scripts, coordinate with production team, and manage on-set direction, guide video editing team for final delivery.
  • Creative operations - You should be able to manage full delivery on campaigns or social media calendar - from briefing creators on reel content, to discussing content ideas with clients, reworking feedback.
  • Creative detailing & execution - you should be expertly able to break down top-level campaign ideas into detailed creatives across various channels - from social to digital films.
  • Drive account KPIs - from link-clicks to site/app to engagement and reach
  • Develop SOPS - Planning & implementing project checklist per client - to ensure error-free, timely deliveries - timelines, interdependencies between teams & client
  • No baggage - be extremely open minded, flexible and intuitive about cracking new content formats, new ways of creative operations and explore new definitions of being a writer today
  • Content creator - double up as content creator - cretively directing to featuring yourself in reels

Please note: This is a hybrid role based in Delhi NCR. You will be required to work from office, be present on shoot locations, creatively direct shoots.

Eligibility

  • Content junkie - editorial / creator / podcasts / youtube streams / doomscroller
  • Be great at managing client relationships, interaction and meetings
  • Strong planning and daily work management skills - be extremely organised.

Success evaluation

  • Your ideas must be what others reference and makes brands standout.

What you'll achieve

  • Work with some of the best known names in India for clients like UNO India, Zomato, Times Internet, Times of India Digital and whole bunch of cool cool brands.
  • Gain industry relevant and trending experience

More Info

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About Company

Job ID: 131164493