CREATIVE & CONTENT STRATEGIST - CLIENT LEAD

CREATIVE & CONTENT STRATEGIST - CLIENT LEAD

MARKIVIS

Location: Dwarka, New Delhi

Employment Type: Full-time, On-site

Experience: 5-8 Years

I. ABOUT THE ROLE

Markivis is looking for a Creative & Content Strategist - Client Lead to own content strategy, storytelling, creative direction, and client relationships for key B2B accounts.

We are looking for someone with strong experience working with B2B brands who can turn complex technology, products, and services into clear, differentiated, and compelling narratives.

You should be equally comfortable developing campaign narratives, shaping thought leadership content, building presentations, directing writers and designers, and leading conversations with senior client stakeholders.

II. ABOUT MARKIVIS

Markivis is a B2B marketing agency based in New Delhi. We work with leading enterprise and technology brands, including Tata Communications, HCLTech, Bosch BGSW, Apexon, Persistent, Xoriant, Slimstock, and Beyond Codes.

We are a HubSpot Gold Partner and a SuperAGI partner, and we run a proprietary AI marketing framework called BEAM.

The categories we work with include enterprise IT services, SaaS, cloud, cybersecurity, connectivity, digital engineering, Data and AI, and professional services.

Our job is to turn complex business and technology propositions into clear, differentiated, and compelling stories for B2B audiences.

III. KEY RESPONSIBILITIES

1. B2B Content Strategy

Own and develop content strategies aligned with client business objectives, target audiences, solutions, industries, and marketing priorities.

Build clear content roadmaps and ensure that every piece of content contributes to a larger strategic narrative.

1. Storytelling and Narrative Development

Build the central narrative before developing individual content assets.

Define campaign messaging, positioning, key arguments, storylines, and creative direction for campaigns, thought leadership initiatives, product or solution launches, and other marketing programs.

1. B2B Content Development

Conceptualise, structure, review, and guide content across multiple B2B formats, including:

a. Thought leadership articles and POVs

b. Whitepapers and eBooks

c. Case studies and customer stories

d. Blogs and long-form articles

e. Campaign messaging and content

f. LinkedIn and executive thought leadership content

g. Website and landing page content

h. Email and nurture campaigns

i. Sales enablement decks and presentations

j. Reports and playbooks

k. Video and AV scripts

1. Technical and Enterprise Storytelling

Work with complex subjects across enterprise technology, IT services, SaaS, cloud, cybersecurity, connectivity, digital engineering, Data and AI, and professional services.

Understand technical inputs, identify the business story within them, ask the right questions, and translate complex information into content that resonates with business and technology decision-makers.

1. Client Account Ownership

Own the content and creative relationship for key B2B client accounts.

Manage quarterly plans, campaign concepts, editorial calendars, content direction, delivery quality, and ongoing strategic conversations.

Act as the face of Markivis to the client and the voice of the client within Markivis.

1. Client Communication

Lead client kick-offs, weekly reviews, campaign discussions, editorial planning sessions, content presentations, and quarterly business reviews.

Work confidently with senior stakeholders, manage feedback and expectations, navigate ambiguous briefs, handle difficult conversations, and push back constructively when required.

1. Creative Team Direction

Brief and guide writers and designers to ensure that content and creative execution remain aligned with the overall strategy.

Review work, strengthen narratives, improve messaging, and provide clear, specific, and constructive feedback to improve the quality of the final output.

1. Presentation Storytelling

Develop and review presentations with a strong focus on narrative structure, information hierarchy, visual argument, and clarity.

Use PowerPoint as a storytelling and thinking tool rather than simply placing information onto slides.

IV. WHAT YOU MUST BE GREAT AT

1. B2B Storytelling

Strong understanding of how to build compelling narratives for B2B audiences and enterprise decision-makers.

1. Enterprise and Technology Content

Strong experience creating content for brands operating in enterprise IT, IT services, SaaS, cloud, cybersecurity, connectivity, digital engineering, Data and AI, or professional services.

1. Content Strategy and Long-Form Content

Ability to structure complex ideas across thought leadership articles, whitepapers, reports, POVs, case studies, and other long-form B2B content while maintaining clarity and narrative flow.

1. Creative Judgment

Ability to identify weak positioning, generic writing, unnecessary jargon, poor narrative structure, and ideas that fail to differentiate the brand.

You should be able to form a clear point of view and defend your recommendations with strong reasoning.

1. PowerPoint Storytelling

Strong understanding of presentation structure, hierarchy, visual argument, and narrative flow.

1. Client Communication

Ability to work confidently with senior client stakeholders, understand complex briefs, manage feedback, present recommendations, and handle challenging conversations professionally.

V. EXPERIENCE REQUIREMENTS

1. 5-8 years of experience working with B2B brands across content strategy, brand strategy, thought leadership, creative strategy, or content-led account management.
2. Prior experience working with B2B brands is mandatory for this role.
3. Strong experience working with enterprise technology, IT services, SaaS, cloud, cybersecurity, digital engineering, connectivity, Data and AI, or professional services brands.
4. Proven experience developing B2B content and narratives for senior business and technology audiences, including enterprise decision-makers and CXO-level stakeholders.
5. Experience owning or significantly contributing to large B2B client accounts, preferably within a B2B marketing agency or enterprise technology organisation.
6. Strong experience working directly with clients, understanding briefs, presenting strategic recommendations, managing feedback, and driving content and creative delivery.
7. A strong portfolio demonstrating substantial B2B content and campaign work.
8. Candidates should be able to walk us through at least three B2B projects in detail, including the brief, business objective, target audience, strategic approach, content direction, and final outcome.
9. Experience working with brands such as Tata Communications, HCLTech, TCS, Infosys, Wipro, or comparable enterprise B2B brands would be an advantage.

VI. KEY PERFORMANCE INDICATORS

1. B2B Content Quality and Strategic Alignment
2. Client Satisfaction and Account Management
3. Content and Campaign Delivery
4. Creative and Content Team Direction
5. Account Growth and Strategic Contribution

VII. LOCATION AND WORKING MODEL

Location: Dwarka, New Delhi

Working Model: Work From Office

Employment Type: Full-time

This is an on-site position based at the Markivis office in Dwarka, New Delhi.

VIII. HOW TO APPLY

Interested candidates can apply directly through LinkedIn or email their application to:

[Confidential Information]

Please share your updated CV along with a portfolio containing at least three strong B2B work samples.

Your portfolio should demonstrate your experience working with B2B brands and your ability to understand complex business and technology subjects and turn them into compelling content and narratives.

Email Subject: Application - Creative & Content Strategist - Client Lead

If you have built content and campaigns for B2B and enterprise technology brands and enjoy combining content strategy, storytelling, creative thinking, and client leadership, we would like to hear from you.